Manager, Social Marketing

Description

ABOUT US

Welcome to Spartan Race! We redefine working hard, playing harder, and being part of the most exhilarating team in endurance sports. Our events, including Spartan®, Tough Mudder®, and DEKA, push individuals and teams beyond their limits. We also offer fitness, health, and nutrition services to transform lives. Join us in breaking boundaries and making the impossible possible.  We're looking for an experienced Influencer Marketing Manager to join our dynamic team to help us expand our digital presence, connect with like-minded creators, and elevate Spartan’s community globally.

ABOUT THE GIG

Location: 

Department: Marketing

ABOUT THE GIG

Location:  Orlando/Lake Nona

Department: Marketing

As a Manager, Influencer Marketing at Spartan Race, you'll be at the forefront of driving brand growth and engagement across social media platforms. Through managing campaigns, collaborating with content creators and influencers, and creating compelling, trend-driven content, you will amplify Spartan's voice and connect with global audiences. Your creativity and strategic expertise will play a key role in shaping meaningful connections and expanding Spartan's impact in the world of endurance sports.

DUTIES/RESPONSIBILITIES:

What You'll Be Doing:

Strategy

• Develop and execute a comprehensive influencer marketing strategy that aligns with Spartan's brand values and growth objectives.
• Analyze data and market trends to drive decisions and inform future influencer strategies.

Execution

• Manage influencer campaigns from conception through execution, ensuring flawless delivery and measurable results.
• Source, negotiate, and build relationships with influencers across multiple social media platforms (Instagram, TikTok, YouTube, etc.).
• Coordinate product and event activations, influencer engagements, and campaign analytics.
• Oversee the contracting process, product fulfillment, and payment for influencers.

Team Collaboration

• Act as the key point of contact for internal and external stakeholders, ensuring timely communication and a high level of service.
• Lead cross-functional collaboration to optimize influencer campaigns and create engaging content.

Research and Best Practices

• Continuously research trends in the influencer marketing space and competitive landscape to refine Spartan’s approach.
• Monitor the influencer landscape to stay ahead of emerging platforms, creator types, and industry standards.

Qualifications:

• 3-5 years of experience in influencer marketing, digital marketing, or social media management, ideally within the fitness, lifestyle, or consumer brands sector.
• Proven track record in managing influencer campaigns and delivering measurable results.
• Strong knowledge of social media platforms, trends, and analytics tools.
• Excellent communication skills and experience in negotiating and maintaining long-term influencer relationships.
• Passion for health, fitness, and Spartan’s mission to inspire people to push their limits.

How You Work:

• You are proactive, results-driven, and thrive in a fast-paced, high-growth environment.
• Your strategic thinking balances short-term wins with long-term brand objectives.
• Adaptability is your strength—you're able to pivot quickly when priorities shift, and you handle multiple projects with ease.
• You have a positive attitude, demonstrate resilience, and inspire your team through challenges.

Requirements

 RequirementsREQUIREMENTS:

• 3+ years experience in managing social media accounts including content/audience development and brand growth in the sport, health, fitness, fashion or entertainment industry.
• Familiarity with Social Listening 
• Experience working with external influencers (micro and nano) to create content
• Proficient in media (platforms and channels on and offline, market and industry trends), social (organic and paid content), experiential, advertising & content (channel creative strategy, production of various formats, best practice), measurement (analytics and benchmarks), and community/passion-point based marketing
• Skilled at photography, videography, graphic design, video editing, storytelling, and copywriting.
• Working knowledge of social media apps for creating and editing content
• A network of connections in the entertainment, tech, internet, and other relevant industries necessary to facilitate brand growth and development
• Understanding of the landscape and development of trends in the new media and entertainment business
• Strong communication skills and attention to detail is a must- with proven project management skills to get things done
• Creative mindset with the ability to solve tough problems and handle pressure to meet deadlines
• Passionate for storytelling through multiple media types, both visual and written - Willing to work nights, weekends, and holidays as these are busy periods for the company
• Traveling to events is required *domestic and international