Market Director

Family Tree Private Care is a leading and trusted provider of concierge-level advisory services to older adults, those living with disabilities, and their families. Family Tree Private Care is an ideal fit if you are looking for a fulfilling opportunity, passionate teammates, and a growing company to help support your career.

The Company is based in Texas and is an award-winning healthcare services company that is ranked on the INC 5000 list of America's Fastest Growing Companies. The parent company has grown organically and through acquisition to become one of the region's fastest-growing healthcare services operators.

Despite our growth, we remain most proud of two things: Our premier reputation in the communities we serve and our culture of developing and promoting future leaders from within the company.

The Market Director plays a pivotal leadership role in ensuring exceptional client care delivery, driving market growth, and overseeing branch operations. This individual will serve as the primary face of Family Tree Private Care in the community, build and develop a high-performing team, and uphold the company’s reputation for excellence within the healthcare industry.

Key Responsibilities

Leadership & Team Development

• Build, mentor, and lead a high-performing multidisciplinary team, including care staff, schedulers, and administrative personnel.
   
• Foster a positive, results-driven culture that promotes accountability, collaboration, and continuous improvement.
   
• Coach team members to meet organizational performance standards and exceed client expectations.
   

Business Development & Community Engagement

• Serve as the brand ambassador and primary liaison with key external stakeholders including elder law attorneys, wealth advisors, trust officers, and healthcare professionals.
   
• Partner with the Business Development team to cultivate relationships with referral sources, senior living communities, and healthcare organizations.
   
• Support high-level sales presentations and strategic partnerships to drive revenue and market share growth.
   

Operational Oversight

• Ensure seamless execution of all branch operations, including scheduling, recruiting, compliance, client relations, billing, and payroll.
   
• Resolve escalated client concerns with professionalism and empathy, ensuring efficient and thorough resolution.
   
• Collaborate with the Case Manager and Nurse Case Manager teams to maintain consistent and high-quality care for clients.
   
• Oversee compliance with state and federal regulations and participate in the bi-annual Quality Assurance and Performance Improvement (QAPI) process.
   

Financial Accountability

• Manage collections in partnership with the Accounting and Operations teams, ensuring timely resolution and alignment with company policies.
   
• Ensure accurate billing and payroll in accordance with internal processes and deadlines.
   
• Track, analyze, and report on operational and quality metrics such as client complaints, hospitalizations, discharges, and service outcomes.
   

Qualifications

• Bachelor’s degree preferred; high school diploma or equivalent required.
   
• Minimum 3 years of experience in a leadership role, preferably within the home care, hospice, home health, or broader healthcare services industry.
   
• Proven track record of managing teams, driving growth, and delivering exceptional client outcomes.
   
• Experience in employee management and regulatory compliance is strongly preferred.
   

Key Competencies & Skills

• Passionate about serving older adults and individuals with disabilities.
   
• Strong interpersonal and communication skills; able to build trust with clients, families, and team members.
   
• Results-oriented, with the ability to make data-driven decisions and lead through influence.
   
• High emotional intelligence, with the ability to resolve conflict and lead through change.
   
• Adaptable and calm under pressure, especially in dynamic or high-stress situations.
   
• Highly organized and detail-oriented, with excellent time management capabilities.
   

Other Requirements

• Valid driver’s license and ability to travel locally as needed.
   
• Prolonged periods of sitting at a desk and working on a computer.
   
• Flexibility to respond to client or operational needs outside of standard business hours, when necessary.
   

Why Join Family Tree Private Care?

• Be part of a mission-driven company with a commitment to clinical excellence and innovation.
   
• Work with a leadership team that values integrity, growth, and people-first principles.
   
• Opportunity to make a meaningful difference in the lives of clients and their families every day.
   
• Competitive compensation and comprehensive benefits.
   

Apply today to join a team that’s transforming private care.
Family Tree Private Care is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.