Lead primary market research initiatives to validate business hypotheses and inform brand strategy through agency-led quantitative and qualitative studies
Design and execute periodic market research, selecting optimal methodologies, data sources, and research partners
Synthesize primary research, competitive intelligence, and secondary data into actionable business insights
Deliver data-driven market and brand performance reporting to support agile decision-making
Monitor KPIs, market trends, and competitive dynamics to identify risks and strategic opportunities
Conduct market, patient flow, and competitive landscape analyses to support brand planning and commercialization strategies
Build and maintain forecasting models using epidemiology, demand studies, and analogue analysis
Collaborate cross-functionally with global analytics and business intelligence teams on regional and global initiatives
Managedexternal research vendors and continuously improved reporting efficiency and data quality
Requirements
5+ years of experience in primary and secondary market research within the pharmaceutical industry
Strong expertise in market research methodologies, data analytics, and pharmaceutical marketing
Hands-on experience with pharmaceutical data sources including IQVIA, JMDC, MDV, and epidemiological datasets
Advanced analytical and reporting skills using Excel, Tableau, and statistical/modeling tools
Proven ability to translate complex analyses into actionable business recommendations
Strong project management and cross-functional collaboration skills
Excellent communication, presentation, and stakeholder influencing abilities
Skilled in logical problem-solving, hypothesis-driven thinking, and documentation
Bachelorâs degree or higher; advanced degree in science or data-related fields preferred
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