Market Sales Rep II

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Dawn Foods is a global leader in bakery manufacturing and ingredients distribution. As the partner of choice for inspiring bakery success, we help customers grow their business through meaningful partnerships, research-driven insights and innovations, and products and expertise they can depend on. As a family-owned company, our commitments to our people, products, customers, and corporate values, are all part of our recipe for success.

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Why work for Dawn Foods?

PEOPLE.    PRODUCTS.   CUSTOMERS.

Why should you apply? We invest in you!

• Industry-leading health insurance on Day 1!


• Competitive Pay


• 401(K) + company match


• 10 Paid Company Holidays


• Paid Time Off


• Professional training


• Family-owned business over 100 years in service


• An opportunity for career advancement, working as part of an empowering workforce.

Job Purpose and Overview

The Market Sales Representative II (MSR II) is a field-traveling, customer-facing sales role responsible for driving profitable growth within a defined territory supported by a distribution center. MSRs develop strong consultative relationships with bakery customers, providing exceptional service, product knowledge, and tailored business solutions. This role focuses on both expanding existing accounts and generating new business, while actively promoting Dawn’s full portfolio of products, services, and digital tools, including online ordering and payment platforms. MSRs operate with a high degree of autonomy, manage a defined customer base, and report directly to a Market Sales Manager. The compensation structure includes a competitive base salary plus commission.

Work Environment & Travel Requirements: This is a remote position with regular field-travel, including occasional overnights, with expectations to attend quarterly sales meetings at the Piscataway Distribution Center. The role supports a Virginia-based territory across Richmond, Norfolk, Chesapeake, Charlottesville, and Virginia Beach. Candidates must reside within the assigned territory to be considered, as relocation assistance is not available for this position. 

What will you do as a Market Sales Representative II at Dawn Foods? 

Customer Relationships, Development, & Sales Growth

• Build and maintain strong, consultative relationships with bakery customers.


• Drive profitable sales growth by prospecting new accounts, expanding existing relationships, and minimizing lost business.


• Deliver on-site consultations and provide expert product and service recommendations tailored to customer needs.


• Promote and represent the full Dawn value proposition, including products, services, and digital tools.

Sales Selling & Account Management

• Prepare estimates, calculate margins, and negotiate pricing and terms using Dawn’s pricing models.


• Understand and communicate Dawn’s credit policies and payment terms to customers.


• Stay informed on regional market trends, product innovations, and competitor activity to identify new opportunities.

Technology & Digital Engagement

• Promote and demonstrate Dawn’s online ordering platform to drive adoption and customer engagement.


• Document sales activities and manage your pipeline using Salesforce CRM.


• Educate customers on digital tools, including Dawn’s payment portal.

Collaboration & Operational Support

• Partner with internal teams to ensure customer satisfaction, operational efficiency, and budget alignment.


• Complete administrative tasks such as maintaining accurate sales records, submitting reports, and managing expenses.

Continuous Learning & Company Culture

• Participate in training and experiential learning to enhance product knowledge and sales capabilities.


• Apply learning in customer interactions to drive results.


• Demonstrate Dawn’s core values and contribute to the Dawn Circle of Excellence.

What Does It Take to be a Market Sales Representative II at Dawn Foods?  

Below are the minimum qualifications to be a fit for this job.   

• A High School Diploma or General Education Degree (GED) is required 


• A Bachelor's Degree in Business, Sales, Marketing, and/or Culinary Arts is preferred 


• A minimum of 5 years of professional experience in customer-facing outside sales roles, with a proven ability to manage a portfolio of accounts, expand product offerings within existing accounts, and drive new business development


• Consultative sales experience with B2B foodservice or similar distribution models.


• Working knowledge of bakery products, ingredients, raw materials, baking supplies, and bakery operations is strongly preferred. 


• Proficient with Salesforce or similar CRM platforms, Microsoft Office Suite, and a variety of digital tools, with the ability to efficiently navigate and utilize software applications in a sales or customer-facing environment.


• Strong verbal and written communication skills, with the ability to collaborate effectively across teams and engage customers through a personable, consultative approach.


• An analytical mindset with the ability to calculate sales margins and assess profitability


• Results-oriented with a strong focus on execution, accountability, and achieving measurable outcomes.


• Bilingual in English and Spanish strongly preferred, with the ability to communicate effectively with a diverse customer base.

Physical Demands & Work Environment 

The physical demands described here are representative of those that must be met by a Team Member to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

• The normal setting for this job is hybrid with a consistent field-travel work environment.


• Required to use motor coordination with arm, hand, finger, and leg dexterity.


• Required to exert physical effort in handling objects 25 pounds. 

Note: The level of physical effort may vary from site to site and in some cases be greater or lesser than documented here.

If this sounds like the opportunity that you have been looking for, please click “Apply.” 

About Our Benefits 

Dawn is proud to employ the top talent in the baking industry, and we reward our people with comprehensive health and well-being coverage, competitive compensation packages, and award-winning benefit offerings. We also help protect your future financial health with a generous 401(k) matching program that provides additional retirement funds and many tools and resources on financial wellness. Dawn encourages professional growth through tuition assistance and educational programs, and we are always searching for ways to improve our industry-leading services and benefits. 

Compensation 

The base salary range for this position is $61,100-$101,830 with incentive eligibility. 

#LI-Remote #LI-AH1

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An Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability, pregnancy, sexual orientation, gender identity/gender expression, citizenship status, military or veteran status, genetic information or any other status or condition that is protected by applicable law.

Requisition ID: 37990