Marketer - Digital Marketing (On-Site)

Gopher Sport is looking for an experienced digital marketer to join our team and support the execution of digital marketing campaigns. This role will be a key member of the Digital Presence team, which is responsible for the presentation and performance of Gopher Sport and its family of brands across a broad set of digital channels including search, display, social, video, and AI. The Marketer (Digital Marketing) role will be an ideal fit if you: 

· Enjoy managing digital campaigns that drive real impact across a variety of channels.

· Thrive in a fast-paced role where you’re consistently evaluating results and responding to challenges or opportunities in real time.

· Enjoy collaborating with and contributing to a highly accountable team that sets lofty goals and strives to exceed expectations. 

· Have a proven ability to work independently and use a common-sense approach to proactively solve problems.

· Welcome the opportunity to join a new team and help shape its culture, processes, and relationships with other teams.

Who we are: 

Gopher Sport is an industry-leading inventor and seller of high-quality, innovative products used by teachers, coaches and kids for physical education, athletics, fitness and recreation. 

Our mission is “To help teachers and coaches show kids how to have fun and be healthier through physical activity”. Since 1947, we’ve been committed to delivering innovative products, exceptional service, and an unconditional satisfaction guarantee. 

Our Values: 

• We create delighted fans 
• We are one dependable and trustworthy team 
• We are passionate about quality and excellence 
• We move fast to innovate, simplify, and improve 

Description 

As a Marketer focused on digital marketing, you will execute against department plans and ensure the digital marketing campaigns assigned to you are deployed on-time and meet stakeholder expectations for digital experience and performance. Your assigned campaigns will span a variety of digital channels including but not limited to paid search, paid social, video and beyond. 

This is a full time, in-person position in Owatonna, MN.

What will you be doing? 

• Accurately translating channel-specific marketing plans into ready-to-deploy campaigns for assigned channels
• Gathering and tailoring content as necessary to include in campaigns.
• Consistently reviewing performance and making changes in campaign structure, content, etc. to ensure that on-going activities are meeting  campaign objectives.
• Maintaining dashboards and/or KPIs that make it easy to monitor campaign performance and solve issues as they arise. 
• Identifying opportunities to improve performance, providing evidence-based recommendations to department leaders. 
• Executing tests and experiments with the support of department leaders. 
• Where necessary, track spending and help to ensure budgets are adhered to. Anticipate and escalate budget challenges with brand and department leaders.
• Publishing clear, accurate reporting on assigned activities.

• Bachelor’s degree in marketing or related field. Focus or coursework on digital marketing preferred.
• 1+ years of experience in a digital marketing role.
• Valid experience managing or coordinating paid search, social media, and/or video campaigns. 
• Proficiency in Google and Bing ads, Meta Business Suite, YouTube Analytics preferred.
• Experience with Excel using low to mid-level functions (xlookups, powerpivots, etc.) required. 
• Experience in a B-to-I or B-to-B marketing/advertising department preferred.

Why join our Team? 

You'll get satisfaction knowing you're helping millions of kids around the world have fun and become more active and healthy. Plus, you'll get a competitive compensation and benefit package, including traditional and HSA Health Insurance options, Vision, 3 weeks of Paid Time Off accrued the first year, 3 weeks of remote work flexible hours, 8 company paid holidays, profit sharing, 401K, a Lifestyle Spending Account, tuition reimbursement, product discounts, an onsite fitness center and so much more!

Salary Range 

$57,650 - $82,300

To apply: 

1. A short, clear cover letter explaining why you’re interested in this role and highlighting relevant experience 

2. Your resume