Marketing Analyst

The Marketing Analyst at Dupaco plays a key role in supporting strategic growth by turning data into actionable insights. This role is responsible for analyzing member behavior, product performance, competitive trends, and marketing campaign results to help the credit union strengthen member relationships and achieve business goals. The Marketing Analyst collaborates closely with marketing, digital banking, product, and business intelligence teams to develop data-driven recommendations that optimize campaigns, enhance targeting, and improve the overall member experience. 

#DupacoDifference.  https://www.youtube.com/watch?v=Oy_rZxNXcC8

Dupaco Values:

• Demonstrates Dupaco Values: Rooted In Trust, Empathetic Understanding, Strengthening Relationships, Advocate for All and Invest in You

What you’ll be doing:

• Measuring and reporting on marketing effectiveness, conducting segmentation and market analysis, forecasting product opportunities, evaluating member journeys, and supporting regulatory-compliant marketing communications 


• Utilize strong analytical ability to evaluate complex end-to-end customer experience across multiple channels and customer touch points. 


• Ensure marketing resources are used effectively and contribute to long-term strategic planning by identifying trends, risks, and growth opportunities within the membership base and local communities. 


• Collaborate with marketing, cross-functional teams, and vendors to achieve objectives. 


• Coordinate, direct and manage concurrent tasks and projects (with moderate risk and resource requirements) from concept to completion and prioritize appropriately. 


• Ensure data integrity and compliance with data governance policies and procedures.  


• Serve as a resource for questions within the Marketing team.


• Provide quality service to members, potential members, and coworkers. 


• Demonstrate teamwork and professionalism in all interactions with coworkers. 


• Promote a professional image of the credit union at all times. 


• Perform other duties as assigned.

What you’ll need:

• Bachelor’s degree in Marketing, Business Analytics, Finance, Economics, Statistics, Data Science, or a related field. 


• Master’s degree or coursework in analytics preferred, data visualization, or financial services marketing2–5 years of experience in marketing analytics, business intelligence, financial marketing, or related roles. 


• Experience working in a credit union, bank, or other regulated financial institution is a plus. 


• Demonstrated experience analyzing customer/member data, product performance, or campaign metrics 


• Excellent verbal communication skills. 


• Excellent attention to detail.