Marketing Analyst

Zebra Pen is seeking a highly analytical and driven Marketing Analyst to join our U.S. team in Edison, NJ. Reporting to the VP of Marketing, this role is critical in transforming data into actionable insights that support Sales, Marketing, and Product Development decision-making.

The Marketing Analyst will play a key role in identifying growth opportunities, strengthening Zebra’s position within the Writing Instruments category, and enabling data-driven business strategies.

Zebra Pen is   seeking a highly analytical and driven Marketing Analyst to join our   U.S. team in Edison, NJ. Reporting to the VP of Marketing, this role is   critical in transforming data into actionable insights that support Sales,   Marketing, and Product Development decision-making.

The Marketing   Analyst will play a key role in identifying growth opportunities,   strengthening Zebra’s position within the Writing Instruments category, and   enabling data-driven business strategies.

Responsibilities include but are not   limited to:

Insight   Development & Reporting

• Establish and maintain a monthly        cadence of insights for Sales, Marketing, and key stakeholders 
• Analyze and present market        trends including seasonality, pricing, competitive dynamics, and        category performance
• Deliver clear, compelling        reports and presentations that translate data into actionable business        recommendations

Data Analysis   & Business Support

• Leverage multiple data        sources, including: 
  • Customer         POS data
  • Circana         Syndicated Market Data
  • Walmart         Scintilla
  • Edgewood         Consulting 
• Support Product Development        through: 
  • Identification         of new product opportunities
  • Line         extension recommendations
  • Pricing         strategy insights
  • SKU         rationalization and optimization efforts 

    

Cross-Functional   Collaboration

• Partner with Sales and        Marketing teams through participation in sales strategy and cluster        meetings 
• Support initiatives led by        the Head of Promotion and SKU Optimization
• Contribute to Zebra’s category        leadership positioning through insight-driven storytelling and        recommendations 

Platform &   Partner Management

• Manage relationships with        key third-party data partners, including Circana, Scintilla, and        Edgewood Consulting
• Ensure accurate product        classification, reporting integrity, and full utilization of partner        platforms 
• Serve as departmental lead        for Power BI reporting, partnering with external consultants to        ensure platform accuracy and effectiveness 

Tools &   Resource Management

• Develop and maintain a        centralized insights repository/resource portal for        cross-functional access 
• Generate ad hoc and        recurring reports using Power BI and third-party analytics tools 

REQUIREMENTS:

· Advanced Proficient in  Microsoft Word, Excel, Excel Analyzer, Loop, PowerPoint, SharePoint,     Outlook, Power BI and D365

· Ability to work cooperatively and collaboratively with all levels of employees to maximize Performance, creativity, problem solving and results

· Advanced marketing analytics, shopper marketing & category Management with CPG environment

· Excellent analytical, communication, and organizational skills

· Experience with Power BI, Circana (Unify), Nielsen, IRI, Walmart Scintilla 

· Multi-tasking and coordinating projects with changing priorities

· Strong understanding of the sales environment

· 3 - 5 Years’ Marketing Analyst experience 

· Working knowledge of Marketing 5 Ps across B2C, B2B, and DTC channels

· Working knowledge of Shopper Marketing and Category Management Principles

· Must have working experience for a sales driven, customer–focused business

· Working knowledge of Windows based operating system 

· Ability to communicate and motivate clearly and effectively with internal and external contacts via in-person meetings, telephone, and written communication

· People management and ability to make effective business decisions in the best interest of the Company

· Strong Analytical skills

· Strong Presentation skills

· Ability to travel less than 10%

· Office Products Industry a plus

· College degree preferred - Bachelor’s degree in Marketing, Business, Statistics, or a     related field