Marketing Analyst & Operations Specialist

Description

• Manage 21 WordPress sites: plugin updates, theme optimization, security monitoring
• Implement SEO best practices, schema markup, and performance improvements
• Set up A/B tests, CRO tools, and landing page templates to drive conversions
• Partner with IT on hosting/maintenance and troubleshoot technical issues
• Serve as in-house Google Analytics 4 expert: event setup, tracking, and attribution
• Build dashboards integrating web, ad, email, and social campaign data
• Translate analytics into insights for leasing and marketing strategies
• Own HubSpot end-to-end: workflows, smart lists, lead scoring, forms, landing pages, nurture programs
• Integrate HubSpot with Salesforce and AppFolio; troubleshoot sync issues and enforce clean data
• Train teammates on HubSpot usage and automation
• Collaborate with marketing, IT, and third-party vendors to optimize tools and campaigns
• Champion UTM tracking, attribution, and conversion reporting best practices
• Research and implement new marketing automation and martech solutions

• Chicago-based and available to work in-office (collaborative role)
• 4–6+ years in marketing analytics or marketing operations
• Strong WordPress expertise: custom post types, plugins (Yoast, Elementor, Gravity Forms), CRO tools, staging environments
• Extensive HubSpot experience: automation workflows, multi-touch nurture campaigns, integrations, advanced reporting
• Google Analytics 4 mastery: event tracking, data layers, conversions, dashboards
• Strong Excel/SQL/BI skills (Looker, Tableau, Power BI a plus)
• Comfortable with APIs, Zapier/Make, and webhooks
• Strong communicator able to bridge data, tech, and creative marketing teams

• Impact: Your dashboards and optimizations directly influence how 12,000 apartments get leased
• Ownership: Lead authority on HubSpot and WordPress, trusted across the team
• Tools & Scale: Manage a modern stack (HubSpot, Salesforce, AppFolio, GA4, WordPress) at enterprise scale
• Growth: Opportunity to innovate, test, and implement bold ideas

• Competitive salary range ($75k-$80k annually)
• Health, dental, vision insurance
• Paid time off + holidays
• 401(k) with company match
• Apartment discounts