Marketing Analytics and Campaign Associate

About Britannica

The Britannica Group owns two of the world’s most valuable and trusted sources of knowledge: Encyclopaedia Britannica and Merriam-Webster. Britannica has been operating since 1768, and Merriam-Webster since 1831, and these digital-first brands now serve a global audience of more than 200 million users a month and over 14 million newsletter subscriptions – with reference and lifestyle content, games and interactive features.

About the Role

The Marketing Analytics & Campaign Associate is responsible for executing, managing, and optimizing engagement campaigns, including "Boost" and cross-pollination initiatives, aimed at increasing subscriber engagement and retention. This role involves partnering with cross-functional teams like Business Insights, Editorial, and Product to manage the end-to-end campaign lifecycle—from audience selection and deployment to reporting and analysis—while leveraging data insights to provide recommendations for improved targeting and overall campaign effectiveness.

Responsibilities

• Execute and optimize Boost campaigns designed to increase engagement among inactive, low-engagement, and declining subscriber segments.
• Partner with Business Insights and Editorial teams to implement audience engagement strategies, campaign recommendations, and content selections.
• Manage audience setup, campaign deployment, QA, scheduling, and reporting for Boost campaigns and other engagement initiatives.
• Execute cross-pollination campaigns across the newsletter portfolio, including new launches, established newsletters, and partner brands.
• Manage campaign calendars, testing plans, deployment, and performance reporting for cross-pollination initiatives.
• Analyze audience behavior, engagement trends, and campaign performance to identify optimization opportunities.
• Own reporting and provide recommendations to improve targeting, engagement, conversion, and overall campaign effectiveness.
• Support promotional campaign initiatives and surveys through audience selection, campaign setup, deployment, reporting, and analysis.
• Partner with Editorial, Marketing, Product, and Analytics teams to ensure campaigns are executed accurately and on schedule.
• Maintain campaign documentation, reporting dashboards, and operational workflows.

Focus Areas

• Cross-Pollination (CP)
• Boost Campaigns
• Promotional Campaign Initiatives
• Surveys

• 2-4 years of experience in marketing analytics, audience development, campaign management, email marketing, or digital marketing.

• Experience analyzing campaign performance and translating data into actionable recommendations.
• Experience supporting audience growth, engagement, retention, or conversion-focused campaigns.
• Strong analytical skills and experience working with reporting tools and performance metrics.
• Highly organized with strong project management and communication skills.

Preferred Experience

• Experience working in newsletter, media, publishing, or subscription-based businesses.
• Familiarity with Looker, GA4, and other analytics and reporting platforms.
• Experience with audience segmentation, A/B testing, and campaign optimization.
• Familiarity with basic email HTML and email QA best practices.

Compensation: $70,000 - $85,000 per year

• Health Care Plan (Medical, Dental & Vision)
• Retirement Plan (401k, IRA)
• Life Insurance (Basic, Voluntary & AD&D)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Family Leave (Maternity, Paternity)
• Short Term & Long Term Disability
• Training & Development
• Work From Home