What You'll Own & Drive

Dominate Local Presence (21 Markets)

Take full control of our Google Business ecosystem across 21 locations and 15 brands:

• Fully optimize and elevate every profile - from visibility to conversion


• Launch coordinated weekly content across all markets


• Build a centralized system for scale and consistency


• Track and report performance across impressions, calls, and discovery

Build a High-Performing Paid Engine

Drive demand and revenue through strategic digital advertising:

• Launch and optimize Google Search + Local Service Ads (Google Guaranteed)


• Target key decision-makers via LinkedIn campaigns


• Own budget strategy and performance reporting (CPL, CPC, ROAS)


• Continuously test, iterate, and scale what works

Lead SEO & Own the Search Strategy

Turn S&K into a search powerhouse:

• Execute a full technical SEO overhaul


• Build city-specific strategies across all 21 markets


• Create high-value landing pages for priority services


• Implement advanced schema and AI-search-ready content


• Publish ongoing thought leadership and industry content

Create a Bold, Consistent Social Presence

Bring every brand to life across platforms:

• Launch and manage LinkedIn, Facebook, and Instagram for all brands


• Deliver high-frequency, platform-native content (Reels, carousels, before/after)


• Maintain rapid engagement standards across all channels


• Build a recognizable, consistent voice across 15 brands

Own the Website Experience

Transform skbuildingservices.com into a conversion machine:

• Build high-impact service pages and city landing pages


• Optimize for performance, speed, mobile, and SEO


• Ensure every page is built to convert - clear, compelling, and measurable

Fuel Lead Generation & Growth

Create a predictable inbound pipeline:

• Implement full-funnel tracking and attribution


• Optimize landing pages with trust signals and client proof (CBRE, JLL, Colliers)


• Deliver clear, data-driven reporting to leadership

Tell the Story Through Content

Lead all content creation across digital and print:

• Develop compelling sales materials and brand collateral


• Capture and produce jobsite video content


• Write powerful, conversion-focused web and marketing copy


• Highlight success through case studies and storytelling

Strengthen Internal Alignment

Be the connector across teams and markets:

• Deliver monthly updates on wins, campaigns, and initiatives


• Build a shared content library and brand toolkit


• Empower local teams with ready-to-use templates and assets


• Support leadership communications across growth and expansion

What It Takes to Win in This Role

You're someone who:

• Thrives in ownership and autonomy


• Can manage complexity across multiple brands and markets


• Brings hands-on expertise in SEO, paid media, and digital platforms


• Is both strategic and execution-focused


• Loves building systems, not just maintaining them

Why This Role Matters

This role is about more than marketing - it's about building the engine that fuels S&K's next phase of growth.

You'll have the opportunity to:

• Shape how the company shows up in every market


• Drive measurable revenue impact


• Create consistency across a growing portfolio of brands


• Partner directly with leadership on company-wide strategy

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media, or related field


• 3 years minimum of hands-on digital marketing experience with multi-location or multi-brand ownership


• Google Ads and Google Analytics 4 certifications or affluency in system


• Proven local SEO experience - GBP setup and optimization, city-level keyword strategy, schema markup


• Hands-on WordPress management, LinkedIn Campaign Manager, and Meta Business Suite experience


• Self-directed, highly organized, and comfortable owning multiple programs simultaneously across 19 markets

Preferred

• Semrush, Ahrefs, Birdeye/Podium/NiceJob, or CallRail experience


• Prior experience unifying digital marketing across multiple acquired regional brands


• Basic video editing and on-site content capture capability