Marketing & Communications Coordinator

Full-Time, Non-Exempt

JOB SUMMARY

Responsible for implementing the Village’s strategic communications plans.  Responsible for carrying out the Village’s brand, mission and key messages to our various constituencies including residents, associates, community members and media using a variety of tools.  Responsible for supporting the business goals of various departments as assigned through marketing and communication objectives.  Supportive of Village mission and values.

ESSENTIAL JOB FUNCTIONS

• Coordinates a daily informational email to residents.


• Maintain and provide accurate and updated information on a variety of internal and external online sources such as MyJKV, JKtV, e-Connections, the John Knox Village website and social media sites.


• Assist with taking pictures and/or videos throughout the Village to use for marketing materials.


• Participates in creating brand awareness through advertising and social media.


• Provide support in the coordination and execution of projects and promotions.


• Coordinate and work with resident volunteers to support marketing and communications needs.


• Runs and distributes analytics reports.


• Design in-house print ads, flyers and other marketing materials.


• Assist with the writing/editing of brochures, annual report, manuals, aware nominations, sales materials and other publications to carry out key Village messages, brand and mission and to support revenue-producing areas through written copy.


• Support the writing and dispersing of news releases announcing Village initiatives, new associates and Village achievements etc.


• Works closely with the Marketing/Communications team and supports initiatives.


• Updates the competitive analysis on a regular basis.


• Promotes the Village image and brand in all marketing and advertising materials, media and events, in support of the Village’s strategic plan, business goals, vision, mission, and values.


• Adheres to all safety regulations and requirements.


• Handles stress well and gets along with others within the workplace and with customers outside the department.


• Back up coverage for front desk as needed.


• Maintains acceptable standards of workplace conduct.


• Other duties as assigned.

The responsibilities described above represent the primary responsibilities of the job.  Other responsibilities may be assigned by the supervisor as warranted by business needs.  The incumbent is expected to perform all assigned responsibilities.

ESSENTIAL QUALIFICATIONS

Education: 

• Bachelor’s degree from four-year college or university, preferred. 

Licenses/Certifications:

• This position requires use of personal vehicle with valid driver’s license.

Knowledge and Skills (required unless otherwise noted): 

• Intermediate keyboarding skill.


• Intermediate level knowledge of Microsoft Windows and Office applications such as Excel, Word, Access and PowerPoint, required.


• Previous Database or data base management system a plus.


• Strong customer service skills.


• Negotiating skills and problem-solving skills.


• Intermediate level understanding of design and graphics.


• Strong organizational skills.


• Intermediate knowledge and understanding of marketing, planning and development strategies in the areas of television, print, direct mail, websites and seminars, required.


• Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public.


• Ability to read, analyze and interpret general business periodicals, professional journals, technical procedures, or governmental regulations is required.


• Ability to write reports, business correspondence, and procedure manuals.


• Ability to apply business math, such as fractions, percentages, ratios, and proportions to practical situations.


• Ability to define problems, collect data, establish facts, and draw valid conclusions.


• Ability to effectively work in a team setting.


• Be committed to enriching lives and building community by taking personal responsibility in deliver excellence and by abiding by the service excellence standards.   

Experience: 

• One-three years in marketing and/or advertising preferred.


• Experience working in or with an advertising agency or in-house advertising/marketing department preferred.


• Experience in senior living/healthcare industry is preferred.

SPECIAL WORKING CONDITIONS

• Primarily in an office environment.


• Will need to drive a personal vehicle 100% on and off campus.

• All associates may be called upon to assist other departments in a declared emergency situation.

PHYSICAL REQUIREMENTS

The physical demands described below are representative of those that must be met by an individual to successfully perform the essential functions of this job.  Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Standing and/or walking up to one-third of each day, sitting for up to two-thirds of each day, extensive use of fingers and hands for using a computer keyboard and/or writing; occasional reaching with hands and arms; occasional kneeling, stooping or crouching; frequent speaking and hearing; must be able to occasionally lift boxes or other materials weighing up to 50 pounds; requires close vision, distance vision, color differentiation, peripheral vision, depth perception and an ability to adjust focus.

SUPERVISION RECEIVED/GIVEN

Directly reports to the Manager of Marketing and Communications

EOE/D/V

Nicotine-Free Workplace

Post-offer background check and health screening required

Questions can be directed to [email protected]