Marketing & Communications Manager

Description

The Marketing and Communications Manager is responsible for managing the execution of the company’s marketing programs to increase restaurant traffic, revenues, awareness, and brand equity. He or she will also develop and manage PR activities, events, promotional programs, advertising campaigns, and overall digital content strategy (social, e-mail, web) for each restaurant concept. This position requires approximately 20% travel between locations. 

Requirements

The following reflects the definition of essential functions for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time due to reasonable accommodation or for other reasons.

• With the collaboration of our Director of Operations, develop annual marketing strategies, brand plans, and promotional initiatives for each individual restaurant location and concept.
• Oversees creation of all in-store collateral/design development, execution, and implementation – menus, signage, check presenters, direct mail, etc.
• Oversees brand communications to ensure consistent brand identity and voice in the marketplace. Channels include, but are not limited to, e-mail, social media, PR, website, advertising, restaurant collateral, and 3rd party sites (Yelp, Google, DoorDash, Trip Advisor, etc.)
• Develops sales-building plans for each restaurant in conjunction with the Goodfellas Pizzeria on-site operations team.
• Manages the Goodfellas Pizzeria guest relationship management strategy and leverages existing technology to provide a disciplined method of monitoring and positively interacting with our guests.
• Works with Strategic independent contractors and the accounting team to establish benchmarks and ROI targets for all marketing activities, reports on promotional effectiveness of marketing activities, and adjusts tactics accordingly.
• In conjunction with GMs and Kitchen teams, develops teams to represent restaurants and/or Goodfellas Pizzeria corporate at all public events; participates and networks in these events as necessary.
• Identifies, directs and manages partnership relationships for both the restaurants and Desperados Chefs. i.e., chef appearances and/or interview requests
• Functions as Marketing Liaison for all 3rd party and branded relationships.
• Oversees charitable partnerships.

CORE COMPETENCIES:

• Commitment to Task: Ability to take responsibility for actions, give long hours to the job, when necessary, demonstrate dependability in difficult circumstances, and always show a sense of urgency.
• Communication: Ability to clearly and respectfully present information through the spoken or written word, establish connections through conversation with members and guests and actively listen to others.
• Conflict Management: Ability to use problem-solving skills to resolve conflicts in the workplace and maintain constructive working relationships despite disagreement.
• Energize Others: Ability to exhibit a constantly positive and team-oriented approach. Inspire others through leading by example, develop performance standards, and confront negative attitudes.
• Flexible: Ability to remain open-minded, react to new information, perform a variety of tasks, and change focus quickly as demands change.
• Initiative: Ability to generate great results from ordinary circumstances, anticipate problems or opportunities in advance; undertake additional responsibilities and respond to situations as they arise without supervision.
• Leadership: Demonstrate leadership by example, efficiently delegate responsibilities and empower service team to make decisions and provide constructive feedback to others.
• Planning & Prioritizing: Ability to anticipate needs, multitask effectively, prioritize practically, and use end goals to guide actions.
• Team Focused: Ability to share due credit with coworkers, display enthusiasm and promote a friendly group working environment.

REQUIREMENTS:

• Bachelor’s degree in marketing, hospitality management, or related discipline preferred.
• Minimum of 3 years of marketing experience, hospitality industry preferred, and a demonstrated track record of accomplishments.
• Knowledge and understanding of key marketing disciplines including social media, public relations, advertising, and event marketing. Basic understanding of WordPress, Email Marketing Google Analytics, and Microsoft Office (excel, ppt, word, etc.)
• Experience in writing copy and content for marketing campaigns.
• Strong communication skills, both written and verbal.
• Available to work early mornings, evenings and weekend commitments as required.
• Able to analyze information and evaluate results to choose the best solution and solve problems.