Marketing & Communications Manager

Fairmont Hotels & Resorts

Join a dynamic team and be part of a network of 90 spectacular properties, and 34 more in the pipeline, in 30 countries around the globe. Our properties are located from the beaches of Hawaii to the unspoiled national parks of Canada, to the heart of London, to the deserts of the United Arab Emirates.

About Fairmont Southampton

Are you ready to join a team that thrives on excellence and embraces limitless potential? Fairmont Southampton, Bermuda’s largest resort, invites exceptional individuals to be part of our award-winning team and shape the future of hospitality.

Following a multi-million-dollar renovation, our 593-room resort is Bermuda's largest, featuring nine restaurants, a 30,000-square-foot spa, an 18-hole par three golf course and a captivating Beach Club. Opportunities for growth and success are boundless.

Our culture emphasizes respect, teamwork, and professionalism, supported by comprehensive benefits. Join our diverse and inclusive team, where your unique talents and perspectives are celebrated. Dare to go beyond the ordinary, unlock your potential and make a lasting impact at Fairmont Southampton. Together, let's create memories that exceed expectations. #BeLimitless

About the Application Process:

At Fairmont, we want to bring out your highest potential. Shortly after applying, you will receive an email from our partner AssessFirst prompting you to create a profile and complete a questionnaire. This is a mandatory step for your candidacy to be considered as it enables us to explore your compatibility with this role and our culture of luxury excellence.

We invite you to join the world of luxury hospitality at Fairmont Southampton as our new Marketing & Communications Manager. The Marketing & Communications Manager is responsible for developing and executing integrated marketing, communications, content, and digital strategies that drive awareness, engagement, and revenue across all areas of the resort. This highly creative and collaborative role will help define and amplify Fairmont Southampton’s luxury brand positioning through compelling storytelling, innovative campaigns, and best-in-class digital experiences.

Working closely with resort leadership and cross-functional teams, you will oversee content creation, social media, digital marketing, media relations, and brand communications while supporting the successful relaunch and ongoing growth of the resort.

Brand Marketing & Content Strategy

• Develop and execute integrated marketing and communications strategies that support resort business objectives, brand awareness, revenue growth, and guest engagement.
• Create compelling brand stories and content that showcase the resort’s accommodations, dining experiences, spa, golf, Beach Club, events, and community initiatives.
• Ensure all marketing materials and communications reflect Fairmont brand standards, luxury positioning, and visual excellence.
• Support the ongoing evolution of the resort’s brand identity through innovative creative concepts and storytelling.

Digital Marketing & Social Media

• Manage the resort's digital presence across website, social media, travel platforms, email marketing, and digital advertising.
• Maintain the resort-wide marketing calendar, ensuring alignment across Rooms, Food & Beverage, Beach Club, Membership, Golf, Spa, and Events.
• Develop and oversee content calendars for Instagram, Facebook, TikTok, LinkedIn, and emerging digital platforms as appropriate.
• Create, curate, and publish engaging content including photography, video, motion graphics, stories, blogs, email campaigns, and promotional materials.
• Utilize guest engagement platforms such as WhatsApp and Messenger to enhance communication, personalization, and guest experience where appropriate.
• Monitor emerging digital trends, technologies, and platforms to identify opportunities for innovation and audience growth.

Creative Development & Campaign Execution

• Design visually compelling marketing collateral, digital assets, presentations, and promotional materials that reinforce the resort’s luxury image.
• Lead the execution of marketing campaigns from concept through delivery, ensuring consistency across all guest touchpoints.
• Leverage AI-powered tools and technologies to streamline content creation, campaign management, reporting, personalization, and performance optimization.
• Collaborate with internal stakeholders and external creative partners to produce high-quality content and marketing initiatives.
• Coordinate marketing project timelines, approvals, asset development, and stakeholder communication to ensure initiatives are delivered on time and on brand.
• Manage relationships with external agencies, photographers, videographers, freelancers, and production partners to support marketing initiatives and content creation.

Public Relations & Brand Visibility

• Assist in developing and executing public relations initiatives that strengthen the resort’s reputation and visibility locally, regionally, and internationally.
• Develop and manage strategic partnerships with media, influencers, content creators, tourism partners, and brand collaborators to expand reach, generate high-value content, and drive awareness.
• Prepare press materials, media pitches, feature stories, and promotional content that support resort initiatives and key announcements.
• Support media visits, influencer partnerships, events, and promotional activations designed to elevate brand awareness and engagement.

Collaboration & Performance Management

• Partner closely with Sales, Revenue Management, Operations, Food & Beverage, Spa, Golf, and Events teams to deliver integrated campaigns that drive business objectives and revenue. Serve as the primary marketing contact for resort stakeholders, escalating strategic, reputational, financial, or brand-sensitive matters as needed.
• Monitor and analyze marketing performance through key metrics including website traffic, social engagement, lead generation, conversion rates, campaign ROI, audience growth, direct bookings, and revenue attribution.
• Utilize insights from analytics, guest feedback, and market trends to continuously refine marketing strategies and improve results.
• Prepare reports and recommendations for leadership regarding campaign effectiveness, opportunities, and emerging market trends.
• Assist with budget tracking, purchase orders, invoicing, and reporting against approved marketing spend.

What we’re looking for:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skills, and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions:

Experience

• Minimum of 3 years of progressive experience in marketing, communications, content creation, digital marketing, or brand management, preferably within luxury hospitality, travel, lifestyle, or related industries.
• Demonstrated success in developing and executing digital marketing campaigns, content strategies, and social media initiatives that drive measurable business results.
• Experience supporting luxury resorts, destination brands, or major pre-opening and repositioning projects is highly preferred.

Education

• Bachelor’s degree in Marketing, Communications, Digital Media, Business Administration, Hospitality Management, or a related field preferred.

Competencies, Knowledge & Skills

• Strong creative portfolio demonstrating expertise in visual storytelling, content development, campaign execution, and brand marketing.
• Advanced proficiency in Adobe Creative Suite, including Photoshop, InDesign, Illustrator, Premiere Pro, and After Effects; experience with Canva and motion graphics platforms is an asset.
• Strong understanding of social media platforms, content management systems, digital advertising, email marketing, and online engagement strategies.
• Experience using analytics and reporting platforms including Google Analytics, Meta Business Suite, and social media management tools such as Hootsuite, Sprout Social, or similar platforms.
• Working knowledge of AI-powered marketing technologies including ChatGPT, Adobe Firefly, Canva Magic Studio, Jasper, Meta Advantage+, and related tools.
• Exceptional written, verbal, and presentation skills with the ability to create compelling content for diverse audiences.
• Strong project management, organizational, and multitasking abilities with attention to detail and deadlines.
• Embrace the Fairmont brand promise and luxury in your role and in all your interactions. 
• Foster an inclusive environment where every individual feels valued and respected.
• Create an environment where colleagues are empowered, supported and recognized.

Personal Attributes

• Creative, innovative, and passionate about luxury brands, hospitality, and digital storytelling.
• Highly collaborative with the ability to build strong relationships across departments and external partners.
• Proactive, adaptable, and comfortable working in a dynamic, fast-paced environment.
• Results-oriented with a strong sense of accountability and commitment to excellence.
• Brand-focused and guest-centric, with a desire to create meaningful and memorable experiences through communications and marketing.

Circumstances

• Must be able to work on property.
• Must be Bermudian or the spouse of a Bermudian.
• Flexibility to work evenings, weekends, and holidays as required for events, campaigns, media opportunities, and resort activations.
• Occasional travel and attendance at industry events, media engagements, and brand conferences may be required.

Employee Benefits:

Join our team and enjoy a range of exclusive colleague perks, including complimentary upgrades, extended stays, discounted stays across Fairmont & Raffles properties, special dining and wellness discounts, and added luxuries to enhance your experience. We believe in taking care of our team, ensuring that your hard work is rewarded with exceptional benefits. Add any other benefits relevant to your property.

What’s in it for you?

As part of Accor, a global hospitality leader with over 5,500 hotels worldwide, you’ll enjoy:

• Opportunities for growth and development, mentorship, and international mobility
• Health insurance, retirement savings plans, and comprehensive wellness programs
• Worldwide travel discounts and preferred rates across the Accor portfolio
• A supportive, inclusive culture grounded in respect, teamwork, and professional development

Start your journey with us today and explore the possibilities! #BeLimitless

Our Values

Respect: We value the needs, ideas and individuality of others. We treat everyone with fairness and dignity.

Excellence: We make genuine connections, and we cherish every opportunity to make the people around us feel special.

Belonging: We celebrate our differences. We support each other and we always stand together.

Empowerment: We have authority to take initiative and anticipate moments that create unforgettable experiences.

Integrity: We build trust through mutual respect and being authentic.

Your team and working environment:

Fairmont Southampton is a premier luxury resort and regarded as a leader in the hospitality industry.  Our mission is to turn moments into memories for our Guests.  An exciting hospitality career awaits you if you are committed to providing our Guests with an authentically local experience through providing warm and engaging service.

Our Heartists work cohesively as part of the team in a demanding, multi-cultural diverse environment.

Our commitment to Diversity & Inclusion:

Fairmont is committed to creating an inclusive environment where diverse talent thrives. We welcome candidates from all backgrounds to join our team.