Job Description - Marketing and Communications Specialist
Maryland SPCA
Job Description
Job title: Marketing & Communications Specialist
Reports to: Director of Marketing and Communications
Salary range: $54,000-$58,000
FLSA status: Exempt
Schedule: Monday through Friday, standard office hours
Date created: 10/14/2026
Position Summary:
The Marketing and Communications Specialist supports marketing, communications and content development efforts to advance Maryland SPCA’s mission and strengthen its brand. This role is central to how we tell our story, turning everyday moments into compelling content that connects with adopters, donors, volunteers and the broader community. Working under the direction of the Director of Marketing and Communications, this person helps drive campaigns that increase adoptions, grow donor support and deepen community impact.
Essential Duties and Responsibilities:
Execute and refine Maryland SPCA’s content strategy by developing high-quality stories, blog posts, social content and other communications that build connection with key audiences and demonstrate community impact
Support the execution of multi-channel marketing and communications campaigns designed to increase pet adoptions and attract donors
Develop marketing strategies that drive attendance and engagement at adoption events and fundraisers
Write clear, timely press releases that elevate Maryland SPCA’s programs, ensuring alignment with organizational messaging guidance and standards
Monitor media coverage and identify opportunities for proactive outreach to expand the organization’s visibility and reach
Manage editorial calendar to ensure balanced content, timely publication, and coordination with internal teams
Partner with operations staff to surface, track and record authentic stories that reflect the heart of Maryland SPCA’s mission
Track and monitor the performance of marketing and communication efforts across channels to identify successes and areas of opportunities
Stay current on communications industry best practices and emerging trends and apply relevant insights to ongoing marketing and communications efforts
Perform other related duties as assigned
Qualifications:
BS/BA in marketing, communications, or related field preferred. Relevant experience considered
Minimum of two years’ experience in a marketing, communications, or related role
Excellent verbal and written communication skills
Demonstrated experience with copywriting
Excellent time management skills
Ability to identify and create impactful stories across platforms
Prior experience with Microsoft Office preferred
Physical Demands:
Prolonged sitting, with some standing, walking, bending, and reaching
Use of computer monitor, keyboard, and telephone
Ability to lift 15lbs
Working Conditions:
Potential for hybrid work schedule
Work is frequently performed in an office setting within an animal shelter
Occasional early mornings, evenings, and weekends required
Frequent exposure and handling of animals
Exposure to high noise when in kennel area
Occasional exposure to outdoor weather during certain fundraising and programmatic activities/events
Occasional travel to offsite locations
The Maryland SPCA is an equal opportunity employer and prohibits discrimination and harassment of any kind. We encourage all applicants with a passion for our mission to apply.
The MD SPCA strives to provide a safe work environment and encourage personal health. Therefore, it is a substance-free, drug-free workplace.
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