Marketing and Events Specialist

Marketing and Events Specialist
Location: Remote, preference for Chicago, IL, Ann Arbor, MI, or Rochester, NY
Reports to: Director of Growth Marketing
Company: Town Square Health

About Town Square Health
Town Square Health is building a new kind of value-based care model. Our team has come together with one goal in mind: to create the gold standard for how we experience healthcare in the United States. We are opening our first multi-specialty health centers serving Medicare-eligible patients, with plans for expansion into multiple markets.

Town Square Health is looking for bold, collaborative, thoughtful, and highly effective people to join our team.

The Opportunity
The Marketing & Events Specialist is a hands-on contributor role within Town Square Health's centralized marketing team. This individual will own event logistics coordination for market-based events and national conferences. In addition, this person will be a direct contributor to developing marketing collateral and patient education materials across digital and print channels, driving patient acquisition, engagement, and retention.

This is a mid-level, non-supervisory role ideal for a detail-oriented marketing and events professional who thrives in a fast-moving, mission-driven environment. This position requires 15% travel within Town Square Health markets and national conferences.

Key Responsibilities
   Marketing & Patient Education Materials

• Develop, write, and edit compelling content for both print and digital marketing materials, including brochures, flyers, clinic signage, social media assets, email campaigns, and digital ads
• Create and update patient education materials in collaboration with clinical and operations teams, ensuring accuracy, accessibility, and brand consistency
• Maintain the organization's content library and ensure materials are up to date, on-brand, and compliant with relevant healthcare communication standards
• Support the marketing team in executing integrated campaigns that drive patient acquisition, retention, and community awareness
• Coordinate with external vendors (printers, designers, photographers) to produce high-quality materials on time and within budget
• Assist with maintaining and updating content on the company website and patient-facing platforms

   Events & Conferences

• Coordinate end-to-end logistics for Town Square Health’s centralized events and health fairs, including vendor coordination, venue setup, staffing support, and post-event wrap-up
• Manage the company's presence at national conferences and trade shows, including exhibit booth logistics, shipping and materials management, registration, sponsorship fulfillment, and on-site support
• Manage sourcing and inventory for event giveaways and materials 
• Maintain an annual events calendar and, in collaboration with local Outreach and Education  Managers, proactively identify new community engagement and exhibiting opportunities aligned with organizational growth goals
• Serve as the primary point of contact with event organizers, vendors, and internal stakeholders for assigned events
• Track event budgets, reconcile invoices, and report on event ROI and engagement metrics

   Cross-Functional Collaboration

• Partner with clinic operations, growth, and clinical teams to understand market needs and translate them into effective marketing and event strategies
• Contribute to internal communications and team projects as needed 
• Provide regular updates and insights to the Vice President of Community and Patient Engagement.

Required

• Bachelor's degree in Marketing, Communications, Public Health, or a related field
• 3–5 years of experience in marketing, events coordination, or a related role
• Demonstrated experience planning and executing events, including tradeshows, community events, or health fairs
• Strong writing and editing skills with the ability to tailor messaging for diverse audiences
• Proficiency with design tools (Canva, Adobe Creative Suite, or similar) and marketing platforms (email marketing, social media management, CMS) 
• Highly organized with strong project management skills and the ability to manage multiple deadlines simultaneously 
• Comfortable working both independently and collaboratively within a centralized team structure
• Comfortable working in a fast-paced, growth-oriented environment. 
• Willingness to travel for events (estimated 15% travel) 
• Mission-driven, collaborative mindset and a passion for improving access to high-quality primary care.

Preferred

• Experience in a healthcare, wellness, or consumer-facing services environment
• Familiarity with healthcare marketing compliance considerations (e.g., HIPAA-related communication standards) 
• Experience with CRM or marketing automation platforms

What We Offer

• Competitive compensation and performance-based incentives
• Starting salary range of $72,000-$76,000
• Comprehensive benefits package (medical, dental, vision, 401k)
• Opportunity to make a real impact in transforming how healthcare is delivered to older adults

Join Us
If you’re ready to use your skills and expertise to help build a more human-centered, sustainable
healthcare model, we’d love to hear from you.