Marketing & Growth Manager

Description

Job Title: Marketing & Growth Manager 

Location: Victoria, MN (with regular local travel) 

Reports To: Founder & CEO 

Type: Full-Time

Salary Range: $80,000 – $105,000 annually (DOE) + performance-based incentives

About Lorenz Clinic

Lorenz Clinic is a values-driven, clinician-founded mental health practice specializing in Family Psychology. We are nationally recognized for our rigorous training model, mission-forward culture, and commitment to expanding access to quality care — especially through the development of a strong clinical workforce.

Our team is growing, and we’re seeking a purpose-driven Marketing & Growth Manager to help us build relationships, attract clinicians, and deepen referral partnerships across Minnesota. This is a dynamic role for a connector, communicator, and builder.
This is also an opportunity to make a meaningful impact in the mental health field. You’ll play a direct role in expanding access to care by growing the clinician workforce and building the referral systems that connect people to services. If you're someone who’s inspired by mental health advocacy and wants to work on the provider side of the system, this role offers that rare chance.

Role Summary

This is a field-based growth role designed for someone who thrives in motion — presenting, pitching, representing, and connecting. You’ll own clinician recruitment marketing, drive client inflow through referral partnerships, and build community awareness of our services. This role directly contributes to the growth of both our team and our reach in the community., working directly with the Founder to turn our vision into strategy and action.

You’ll be out in the community — visiting universities, attending career fairs, hosting info sessions, and building long-term referral relationships with educators, hospitals, and community partners.

This role blends employer brand marketing, relationship management, and local outreach — with support from a Marketing Coordinator.

Key Responsibilities

• Design and execute clinician recruitment campaigns (digital + in-person)
• Implement outreach strategies that drive both clinician interest and client inflow
• Build and maintain referral partnerships with schools, hospitals, and providers
• Represent Lorenz at career fairs, info sessions, and outreach events
• Create email, social, and CRM campaigns to nurture clinician and referral interest
• Track performance metrics (applications, hires, referrals, client inflows, partnerships, etc.)
• Collaborate with HR and clinical leaders to align messaging and strategy
• Support brand presence, website updates, and marketing content

The role is posted in Minneapolis because some of the duties may be performed from there on a hybrid basis at the clinic's option. That said, this role does require a significant amount of real life, in-person relationship and partnership management.  This is absolutely not a role for someone who wants to primarily work remotely. 

Requirements

Ideal Candidate Profile

We’re looking for a growth-minded relationship builder with strong communication and organizing skills — someone energized by being out in the world.  You might be a fit if you:

• Have 5–8 years of experience in marketing, recruiting, development, talent acquisition, or outreach
• Have a bachelor's in marketing or closely related business field 
• Are a natural connector who loves building trust in communities
• Thrive in scrappy, mission-first environments with a bias for action
• Are comfortable speaking, presenting, and writing with clarity
• Understand how to track outreach ROI and iterate as you go
• Have some exposure to mental health, healthcare, or higher ed (preferred)
• Are open to occasional local travel, including driving between clinics or campuses

Preferred Skills: 

• Partnership management (real, in-person relationships!) 
• Experience managing PPC campaigns or optimizing recruitment spend
• Familiarity with employer branding strategy in healthcare or nonprofit settings
• Understanding of product-led growth principles or lifecycle marketing  
• Master of Business Administration (MBA)

Compensation & Benefits

Salary Range: $80,000 – $105,000 annually (commensurate with experience)  Incentive Bonus: Up to 10% based on workforce growth and referral outcomesBenefits include:

• Employer-sponsored health, dental, vision, and life insurance   
• 401(k) with employer match   
• Paid parental leave (12 weeks, all genders)   
• Paid time off, holidays, and volunteer time   
• CEU reimbursement and professional development support   
• Flexible work schedule   
• Mileage reimbursement for travel   

Career Trajectory

This is a manager-level role with a clear path to Director-level responsibility as our growth strategy matures. We are building a durable system that will scale for years — and this role is central to that effort.

How to ApplyVisit lorenzclinic.com/join-us to apply, or reach out directly with a message sharing what draws you to Lorenz.  Though cover letters aren't required, preference will be given to candidates who submit them. 

Keywords for visibility: clinician recruitment, referral marketing, outreach, healthcare marketing, relationship development, university partnerships, talent marketing, nonprofit growth, Minneapolis mental health, Health & Wellness Leadership, outreach, mission-driven business, social impact marketing, strategic partnerships, talent pipeline development, campus or university recruiting, career development, career pipeline development, alumni relations, community management, student-alumni engagement, partnership management, career coaching, workforce development, talent acquisition, Career Education.