Marketing & PR Assistant

Marketing & PR Assistant – Communications, SEO & Analytics
BathWorks of Michigan — the nation’s fastest-growing Jacuzzi® dealer — is looking for a Marketing & PR Assistant to strengthen our communications and brand presence. This role is ideal for someone who can balance creative storytelling with data-driven analysis to drive measurable results.

You’ll help us grow our reputation across Michigan — from writing press releases and social posts to tracking SEO performance, click rates, and campaign ROI. You’ll also play a key role in supporting our signature PR event, Baths for the Brave, held each Veterans Day to honor our nation’s heroes.

What You’ll Do

PR & Communications 

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  Draft press releases, media pitches, and community announcements

  
  


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  Support external PR campaigns, including our Baths for the Brave Veterans Day event

  
  


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  Write copy for social media, ads, and email campaigns

  
  


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  Design and publish graphics across platforms using Adobe Creative Suite and Canva

  
  


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  Collaborate on brand storytelling and marketing collateral

  
  

Analytics & Marketing Support (50%)

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  Track and report on SEO performance, click-through rates, and engagement metrics

  
  


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  Analyze campaign data and prepare reports on marketing ROI

  
  


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  Monitor cost of marketing, invoices, and budget allocation

  
  


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  Maintain PR calendars, SOPs, and campaign documentation

  
  


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  Provide meeting notes, task follow-ups, and workflow organization

  
  

What We’re Looking For

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  Bachelor’s degree in Marketing, PR, Communications, or related field — or equivalent experience

  
  


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  Strong writing and communication skills for PR, media, and digital channels

  
  


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  Familiarity with SEO, Google Analytics, engagement tracking, and reporting tools

  
  


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  Detail-oriented, organized, and skilled at balancing creative and analytical tasks

  
  


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  Strong Excel/Google Sheets skills for reporting and budget tracking

  
  


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  Team player who can also work independently in a hybrid environment

  
  

Compensation & Perks

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  Total Compensation: $45,000 - $60,000 Annually.

  
  


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  Hybrid schedule (some on-site at Byron Center HQ required)

  
  


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  Medical, dental, and life insurance + 401k

  
  


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  PTO + paid holidays

  
  


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  Professional development and growth within a fast-expanding marketing team

  
  

 Learn more about us, see before-and-afters, and read reviews at BathWorksMI.com.