Marketing Asset and Content Specialist

Property Photography Ownership (Primary Focus)

• Own the end-to-end coordination of property photography across the portfolio


• Ensure all properties have complete, current, and high-quality image sets that support booking conversion


• Track photography status across properties, identifying gaps, outdated imagery, or missing assets

Photography & Asset Coordination

• Coordinate hotel photography needs including scheduling, tracking, and asset collection


• Partner with internal teams and vendors to ensure photography meets brand standards, timelines, and business needs


• Manage intake, organization, and readiness of all incoming photo and video assets

Digital Asset Management

• Manage and maintain Red Roof’s digital asset library, including photo, video, and collateral assets


• Ensure assets are properly tagged, organized, and accessible for internal teams


• Audit and troubleshoot asset issues, ensuring accuracy and consistency across platforms

Brand Standards & Quality Control

• Support the execution and consistency of Red Roof brand standards across marketing materials and digital channels


• Review hotel photography and marketing collateral to ensure alignment with brand guidelines before approval routing


• Assist in reinforcing brand standards with internal teams and franchise partners

CMS & Website Support

• Execute content updates within the CMS, including uploading images and updating page content


• Support website content accuracy and alignment with brand standards

 Marketing Collateral & Content Support

• Support the development, updates, and execution of marketing collateral for brand and sales initiatives


• Assist with basic copywriting, proofreading, and editing of marketing materials


• Help maintain consistency across web pages, collateral, and other brand communications

Project Coordination & Execution

• Support the execution of marketing campaigns and initiatives across the team


• Coordinate timelines, deliverables, and feedback across internal stakeholders


• Assist in managing multiple projects simultaneously while meeting deadlines

Cross-Functional Collaboration

• Partner with Sales, Operations, Revenue Management, Distribution, and Franchise teams to support marketing needs


• Respond to internal and external marketing requests within established timelines


• Escalate issues or inconsistencies when needed

 Documentation & Process Support

• Maintain internal documentation for brand standards, workflows, and processes


• Help improve efficiency by identifying gaps or inconsistencies in current processes

 What This Role Is

This role focuses on execution and coordination of marketing assets, with a primary emphasis on property photography.

It includes:

• End-to-end ownership of property photography coordination


• Digital asset management and organization


• Brand standards support and quality control


• CMS and website content updates


• Cross-functional project coordination


• Day-to-day marketing operations support

This is a highly detail-oriented, execution-focused role that blends asset management, quality control, and cross-functional coordination to support both operational efficiency and revenue-driving marketing efforts.