Marketing Assistant

This position is open at any of our five branches: Buffalo, Sheridan, Gillette, Douglas, Newcastle.

Summary/Objective: The Marketing Assistant provides administrative, creative, and operational support for the Bank’s marketing, communications, community involvement, and public relations activities. This position assists with marketing projects, content development, events, sponsorships, promotional materials, internal communications, research, reporting, and Bank-wide marketing initiatives. The Marketing Assistant works closely with the Marketing team and branch personnel to support consistent branding, effective communication, and positive visibility throughout the Bank’s communities.

Essential functions:

• Assist with planning, coordinating, and implementing Bank marketing initiatives, community events, sponsorships, public relations activities, and promotional campaigns.


• Assist with developing and maintaining content for social media, newsletters, the employee intranet, digital displays, and other Bank communication channels.


• Assist with photography, promotional materials, giveaways, signage, and other marketing materials.


• Coordinate the ordering and distribution of marketing supplies and promotional items, maintain branch inventories, and assist with tracking marketing expenses.


• Assist with preparing materials, reports, presentations, and other information for marketing meetings and initiatives.


• Assist with surveys, marketing research, reporting, and tracking the effectiveness of marketing activities as assigned.


• Maintain and update in-house marketing platforms, including lobby televisions, telephone messaging, and other communication channels.


• Support consistent use of the Bank’s brand, messaging, and marketing materials across locations and communication channels.


• Coordinate with branch and department personnel regarding marketing materials, events, promotions, sponsorships, and other marketing needs.


• Attend and assist with Bank-sponsored community events and other public relations activities.


• Travel to other Bank locations as needed to support marketing meetings, events, projects, and other marketing activities.


• Maintain organized marketing records, materials, project information, and other documentation.


• Maintain current knowledge of the Bank’s products, services, markets, communities, and marketing initiatives.


• Actively participate in customer, community, and public relations activities to increase the bank’s visibility and enhance new business opportunities.


• Additional duties as assigned.

Competencies:

• Basic knowledge of marketing, communications, public relations, and promotional practices.


• Strong written and verbal communication skills.


• Strong interpersonal and customer service skills with the ability to work effectively with employees, customers, vendors, and community partners.


• Creative mindset with the ability to assist in developing engaging marketing and communication materials.


• Strong organizational and time-management skills with the ability to manage multiple projects, priorities, and deadlines.


• Strong attention to detail and commitment to accuracy and brand consistency.


• Ability to work independently while collaborating effectively as part of a team.


• Ability to adapt to changing priorities and work effectively in a fast-paced environment.


• Strong problem-solving skills and willingness to take initiative.


• Ability to learn and understand the Bank’s products, services, customers, markets, and communities.


• Ability to handle confidential and sensitive information appropriately.


• Proficiency with Microsoft Office applications and the ability to learn marketing, communication, and Bank systems and technology.


• Self-motivated, proactive, adaptable, and committed to continuous professional development.


• Demonstrates professionalism, integrity, ethical judgment, accountability, and sound judgment.


• Conform to the Bank’s core values, which are:
  
  
  
  • Exceptional Customer Service- Everyone matters, always.
  
  
  • Family Driven- Ours, yours, we put family first.
  
  
  • Community-Focused- Our communities are the backbone of our business.
  
  
  • Communication- Open, clear, and honest communication is key.
  
  
  
  

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  • Teamwork- Individuals working together to achieve a common goal
  
  
  
  

Education/Qualifications:

• High school diploma or equivalent required.


• Associate’s or bachelor’s degree in marketing, communications, public relations, business administration, or a related field preferred.


• Previous experience in marketing, communications, public relations, event coordination, administrative support, customer service, or a related field preferred.


• Banking or financial services experience preferred but not required.


• Experience with social media, content development, digital communications, event coordination, or marketing platforms preferred.


• An equivalent combination of education, training, and directly related experience may be considered.

Supervisory:

This position has no direct supervisory responsibilities and may serve as a mentor for other positions in the organization.

Working Conditions

• Normal office environment.


• While performing the duties of this job, the employee is regularly required to stand, walk, use hands to type, carry, handle, and feel objects, reach with hands and arms, and talk or hear. The employee must occasionally lift and/or move up to 25 pounds or more with assistance. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and the ability to adjust focus


• Multitask; perform tasks in an open office environment with noise from conversations, office machines, or other distracting sounds.


• Keep track of assigned tasks


• Occasionally, may be exposed to upset customers during everyday activities or work under stress caused by anxious or impatient customers.

First Northern Bank is committed to equal opportunity for all, regardless of race, religion, color, national origin, citizenship, sex, sexual orientation, gender identity, age, veteran status, disability, genetic information, or other protected characteristics.  First Northern Bank will make reasonable accommodations for known physical or mental limitations of otherwise qualified employees and applicants with disabilities unless the accommodation imposes an undue hardship on the operation of our business.  If you are interested in applying for an employment opportunity and need a reasonable accommodation pursuant to the ADA, please contact us at 307-684-2211.

*The work environment characteristics described here represent those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

This document describes this job's general content and performance requirements. It is not to be construed as an exhaustive statement of duties, responsibilities, or requirements and does not imply a contract.