Marketing Assistant in Sturgis

Work for a company where you make a difference in people's lives every day!

At GT, we know that our people are at the heart of our success. If you love your work, enjoy collaboration, and want to learn, you’ve come to the right place! Let us help you discover a new passion for doing good in a growing industry.

GT Independence has won numerous awards and recognitions for being a great workplace, including being named a National “Best and Brightest Companies to Work For” in 2025! We also received the "Great Place Place To Work" Certification for 2025-2026!

The Marketing Assistant will work with the Marketing Coordinator in executing the various aspects of the company’s Marketing plan including internal and external communications, development of marketing collateral, and maintaining awareness of the Company’s social media presence.

Key Responsibilities:

• Assist in planning, execution, and tracking of marketing initiatives


• Support the coordination of campaigns and projects, ensuring timelines, budgets, and deliverables are met.


• Maintain project documentation and follow up on action items.


• Review and manage company social media pages for stakeholder engagement


• Monitor social platforms for comments and messages, ensure timely responses, and maintain brand voice consistency. Track engagement metrics and suggest improvements.


• Support the development of marketing materials


• Contribute to creating brochures, presentations, conference handouts, and other collateral. Ensure materials align with brand guidelines and are optimized for print and digital formats.


• Coordinate promotional events and digital marketing efforts


• Assist with event logistics, vendor communication, and promotional activities. Help implement email campaigns, paid ads, and other digital strategies.


• Monitor and report on marketing performance metrics


• Collect and analyze data from campaigns, social media, and website analytics. Prepare regular reports highlighting trends, successes, and areas for improvement.


• Collaborate with internal teams and external vendors


• Work closely with, sales, and operations teams to ensure marketing initiatives support business goals. Liaise with external agencies and suppliers as needed.


• Assist with internal and external communications


• Draft and distribute internal newsletters, announcements, and updates to keep employees informed and engaged. Assist with external communications to key stakeholders when needed.

Education:

• High school diploma required with some post-secondary marketing and communications education preferred.

Experience and Qualifications:

• 1-2 years of experience with marketing, social media, and/or administrative support is preferred


• Strong written and verbal communication skills


• Proficient in Microsoft office and familiar with marketing tools such as Canva, Constant contact, social media platforms, and SharePoint are preferred


• Excellent organizational skills with a creative mindset


• Adaptable and flexible in dynamic environments, with experience working on multiple projects concurrently


• Excellent decision-making skills

Work Environment:

• Work is performed in a typical office setting. Employee may work individually or with various teams. Computer-oriented work such as sitting and keyboarding is required.

GT Independence is a national, family-owned organization and a trusted leader in personal and financial services for people in need of home and community-based care throughout the country. We help thousands of people in public health programs across the country find and hire their own personal assistants.

Our marketing team strives to create trust, autonomy and even fun. We believe that everyone can contribute and that the best employees are intrinsically motivated, so we excel because we respect each other and we love what we do.

We value excellence, but we won’t micromanage to achieve it. If you are self-motivated, we’ll give you the freedom to succeed on your own. Team members enjoy flexible time off, competitive wages and benefits and the opportunity to grow professionally.
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What Culture & Belonging Means at GT: Bring Your Authentic Self To Work

GT is committed to being a welcoming and inclusive community. We aspire for all staff to feel comfortable bringing their full, authentic selves to work. We want people to feel valued and have a sense of belonging. GT strives to create a workforce that reflects the communities we serve. We recognize that our diversity makes us stronger. It also drives innovation and ultimately helps us achieve our mission of self-determination.