Marketing Automation Specialist

Your responsibilities will include: Manage end-to-end execution of basic email campaigns, ensuring timely delivery and accuracy. Develop and maintain documentation and knowledge base for processes and best practices. Audit lead source tracking, campaign attribution, and data integrity to support accurate funnel reporting. Ensure data in Salesforce and segmentation tools remains structured, enriched, and usable for operations. Execute data enrichment routines and collaborate with data teams to support personalization strategies. Collaborate with the marketing activation team to support campaign execution and strategic initiatives. Assist with testing and deployment of new platform features and third-party tool integrations. Participate in global BSC marketing forums to stay aligned with enterprise-wide best practices and strategies. Bachelor's degree Minimum of 3 years' experience in digital marketing or marketing technology. Minimum of 2 years' experience working with Sales Cloud/Salesforce.com. Minimum of 2 years' experience with marketing automation platforms (e.g., Salesforce Marketing Cloud). Demonstrated experience in project management with the ability to manage multiple priorities and stakeholders. Strong collaboration and communication skills across marketing, technical, and analytics teams. Proven ability to use data to drive decision-making and process improvements. Experience in medical device, healthcare capital, IT, or other regulated industries. Experience building and optimizing lead generation workflows and processes. Familiarity with data management best practices, including segmentation and enrichment. General understanding of email marketing best practices, data privacy regulations (e.g., GDPR, CAN-SPAM), and lead nurturing strategies.