Marketing Campaign Manager

Job Description Summary

Summary of the Position:

The Marketing Campaign Manager at TriState Capital Bank would be responsible for planning, executing, and analyzing marketing campaigns to promote the bank's products and services. Working closely with Marketing leadership, and business line partners, this role helps bring the TriState Capital Bank brand and value proposition to life across all business lines, including Private Banking, Treasury Management, Commercial Banking, Equipment Finance, and Commercial Real Estate. This role involves coordinating with various teams to develop effective campaign strategies, managing budgets, overseeing the production of promotional materials, and monitoring campaign performance to ensure goals are met. The manager would also be expected to use data-driven insights to optimize campaigns and support the day-today overall marketing objectives.

Primary Functions of the Position:

• Strategy Development: Create and execute integrated marketing campaigns aimed at specific audience segments and company goals.
• Execution & Coordination: Manage all aspects of campaign deployment, including email, social media, content marketing, and digital ads.
• Performance Tracking: Analyze campaign data, KPIs, and ROI to optimize performance, using A/B testing and analytics to improve results.
• Collaboration: Coordinate with creative teams, sales, external agencies, and vendors to ensure consistent messaging and effective execution.
• Market Research: Conduct research to identify target audiences, industry trends, and competitor activity.

Education and Experience Requirements:

• Education: A bachelor’s degree in marketing, communications, or a related field.
• Experience: 5 to 10 years of relevant work experience in marketing or campaign management.

Essential Skills and Abilities:

• Proficiency with marketing automation tools, CRM software, analytics platforms, and social media management tools.
• Excellent written and verbal communication skills for creating, editing, and reporting on marketing materials
• Solid project coordination skills with the ability to manage multiple assignments simultaneously.
• Strong problem-solving skills and attention to detail.
• Experience using Salesforce is a plus.
• Banking or financial services industry experience is preferred.
• Experience supporting advisor-focused or B2B marketing is helpful.

Travel

Workstyle

At Raymond James our associates use five guiding behaviors (Develop, Collaborate, Decide, Deliver, Improve) to deliver on the firm's core values of client-first, integrity, independence and a conservative, long-term view. 
We expect our associates at all levels to:
•  Grow professionally and inspire others to do the same
•  Work with and through others to achieve desired outcomes
•  Make prompt, pragmatic choices and act with the client in mind
•  Take ownership and hold themselves and others accountable for delivering results that matter
•  Contribute to the continuous evolution of the firm

At Raymond James – as part of our people-first culture, we honor, value, and respect the uniqueness, experiences, and backgrounds of all of our Associates.  When associates bring their best authentic selves, our organization, clients, and communities thrive. The Company is an equal opportunity employer and makes all employment decisions on the basis of merit and business needs.