Marketing Campaign Manager

Full-time, Blue Cross and Blue Shield of Alabama insurance for medical, prescription, dental, and vision. Vacation, holidays, and sick leave. State Retirement. Do what you love and love where you do it. The U.S. Space and Rocket Center has an immediate opening for a Marketing Campaign Manager. You’ll support one of the world’s most iconic brands in Space Camp and will advance the Rocket Center’s continuing mission to inspire the spirit of discovery in us all. Create, execute and evaluate marketing plans that help us achieve our goals of growing online and social audiences, increasing Rocket Center visits and meeting camp enrollment goals. Join a talented passionate team and play a critical role in an epic story. Catch the attention of space mavens and kids of all ages and help shepherd the Rocket Center and Space Camp brands into an exciting new era.

RESPONSIBILITIES

Essential Functions

• Primary responsibility for the selection and management of the Rocket Center’s Customer Relationship Management system and marcom automation tools.


• Leads cross-functional teams to develop and execute effective marketing and communications campaigns.


• Works with internal stakeholders to stay abreast of promotional needs and opportunities.


• Contributes to long-term strategy and planning.


• Optimizes marketing and communication resources.


• Manages marketing and communications vendor relationships.


• Advertising and production budget oversight.


• Works with insights and analytics team to correctly target audiences, establish campaign goals and track performance.


• Works with creative resources to ensure that assets are delivered on time.


• Efficiently coordinate all marketing and communications channels, including: traditional media, social, digital and PR.


• Create and document campaign best-practices.


• Spearhead quarterly campaign reviews.


• Manage advertising and promotional budgets.


• Adhere to compliance standards.


• Generate operational and executive reports.


• Other duties as assigned.

Supervisory Responsibilities:    

Level of Supervision: None

Travel Required: Limited

QUALIFICATIONS

Required Education

• Bachelor’s degree

Required Experience

• At least 3 years of experience in similar role


• Project management certifications a plus (e.g. PMP)


• Familiarity with marketing technology solutions a plus (e.g. MS Dynamics, Salesforce, Mailchimp)


• Familiarity with reporting and analytics solutions (e.g. Tableau, Google Analytics)


• Social media and inbound marketing certifications a plus (e.g. Hootsuite, Hubspot)

OTHER REQUIREMENTS

• Strong project management skills and follow-through.


• Adept problem-solving capabilities.


• Frank and effective communicator.


• Ability to work independently.


• Exceptional time management and organization skills.


• Flexibility, adaptability and comfort with aggressive deadlines and fluid priorities.


• Ability to collaborate effectively and share information within a team, across organizational boundaries, and with all levels of management.


• Excellent attention to detail.


• Knowledge of productivity tools such as MS Office and social media and marketing technologies.

Physical Requirements

 This position has the following special requirements:

Eligibility Qualifications

• Must be authorized to work in the United States.

WORK ENVIRONMENT

Environmental Factors

This position operates in a professional office environment with regular interaction with the public, VIPs, and media.

Expected Hours of Work

• 9:00 am-5:00 pm, Monday- Friday

DISCLAIMERS

The U.S. Space & Rocket Center is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, disability, or veteran status.