Job Title: Marketing Community Liaison – Home Healthcare
Location: Ardmore, PA Company: TruVine Homecare Services, Inc. Employment Type: Full-Time Industry: Home Health | Private Pay | Senior Care | Healthcare Marketing
Job Summary
TruVine Homecare Services is seeking a proactive and personable Marketing Community Liaison to join our growing team. In this role, you will serve as the face of our agency in the community—building relationships, executing marketing campaigns, and supporting the acquisition of 3–4 new private pay home care clients per month. You’ll work across multiple platforms to present a cohesive brand message and collaborate with internal teams to ensure our mission is clearly communicated.
Key Responsibilities
- Develop and execute multi-channel marketing campaigns to promote TruVine’s home care services
- Visit doctor offices, hospital discharge desks, assisted living facilities, and other referral sources to present agency credentials and obtain patient referrals
- Build and maintain referral relationships with physicians, senior centers, elder law attorneys, and community organizations
- Represent TruVine at health fairs, networking events, and outreach programs
- Track campaign performance, lead generation, and client acquisition metrics
- Collaborate with intake and care coordination teams to ensure consistent messaging and smooth client onboarding
- Maintain CRM and marketing automation tools to manage outreach and referral contacts
- Monitor marketing trends, competitor activity, and community engagement opportunities
- Work across platforms including social media, email, print, and video to fulfill marketing goals
Qualifications
- Bachelor’s degree in Marketing, Communications, Healthcare Administration, or related field
- 2+ years of experience in marketing, sales, or community outreach (healthcare or senior services preferred)
- Strong written and verbal communication skills
- Familiarity with social media marketing and basic SEO principles
- Proficiency in Microsoft Office Suite; experience with Photoshop and video editing software
- Experience with CRM and marketing automation tools (e.g., Salesforce, HubSpot) preferred
- Strong data analysis and reporting skills
- Ability to travel locally and work independently
Performance Expectations
- Support the acquisition of 3–4 new private pay clients per month through targeted outreach and relationship-building
- Conduct regular visits to medical offices, hospital discharge planners, assisted living facilities, and other referral sources to generate qualified leads
- Maintain high engagement and conversion rates across marketing channels
- Contribute to quarterly growth goals and brand visibility in the Ardmore, PA region
Benefits
- Competitive salary with performance-based incentives
- Flexible work environment (field and office-based)
- Supportive, mission-driven team culture
- Opportunity to make a meaningful impact in the lives of seniors and families
Apply Now
Submit your resume and cover letter to be considered. Help us grow our mission—and bring exceptional care to more families in the 5 local counties and surrounding communities.
Our Company
At Truvine Homecare Services, Inc., we specialize in providing unparalleled non-skilled caregiving solutions tailored to the unique needs of our community. Our services cater to diverse clients, ranging from the elderly and injured to the physically dependent and those battling illness.
Truvine Homecare Services, Inc. is unwavering in its commitment to providing top-tier home care assistance. We believe that each client deserves not just care but exceptional care, personalized to their circumstances and requirements. By taking the time to genuinely understand the distinctive needs of every client, we ensure that they not only remain safe and healthy but also thrive in their familiar surroundings. Our ultimate goal is to positively impact the lives of our clients and their families by elevating the standards of home care in Ardmore, Pennsylvania.
Mission Statement
Our agency’s mission is to provide paraprofessional services to clients in their place of residence, thereby, assisting them to realize their highest level of independence and quality of life. We are committed to providing quality care by staff members who recognize the value of the aged and physically challenged.
Vision Statement
We envision to be one of the trusted care providers widely known for helping homebound seniors and patients have a higher quality of life.
Salary :
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