Marketing Content Manager

6 days ago

Be among the first 25 applicants
This range is provided by Uqora. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range

$102,400.00/yr - $153,500.00/yr
Direct message the job poster from Uqora
Since our launch in 2017, Uqora has helped over 500,000 people get proactive with their health & wellbeing. We're committed to creating exceptional products while building a vibrant, collaborative community of customers. Our base in San Diego, CA, offers an entrepreneurial atmosphere where innovation thrives.
As a subsidiary of Pharmavite, LLC—makers of Nature Made, the #1 national vitamin and supplement brand—you'll enjoy the best of both worlds. At Uqora, you’ll work in a start-up environment alongside our sister brand Equelle, developing new ideas and fostering creativity. At the same time, you'll benefit from Pharmavite's extensive resources and support, with a shared mission of bringing health to life through consumer-driven innovation and high-quality products.
The Role
As Uqora’s Content Marketing Manager, you’ll have the opportunity to make a huge impact on Uqora’s growth and our brand and customer experience. You will be responsible for our content marketing strategy and execution to drive awareness, engagement and customer loyalty. This includes oversight to our learning center, email content, social content, and branded content that shows up across our entire ecosystem of omni–channel customer touchpoints. You will work as an integral part of our brand marketing team to ensure consistency across the customer journey while working on brand and content marketing projects. You will be an expert in our brand, the voice, and for helping us to evolve it. The ideal candidate is passionate about health and wellness, and possesses excellent storytelling and communication skills.
Key Responsibilities
Develop and execute a comprehensive content marketing strategy to support Uqora’s goals and objectives
Create high-quality, engaging content across various channels such as: learning center(blog), social, email newsletters, website, retail, various advertising channels, and more
Manage Uqora’s social accounts including content planning & execution. This includes organic presence on platforms such as Instagram, Facebook, and Tiktok
Partner with the customer success team to manage the content strategy for Uqora’s community - Uqora collective. Partner across the marketing and customer success, moderator for the group, to foster a positive, welcoming environment for all who choose to be a part of the Collective.
Be an expert in our brand, the voice, the regulatory aspects of it and helping to evolve it
Source and execute brand partnerships and content relevant to our consumers. Collaborate with, synergistic brands, experts, or people who help support our mission to get Uqora in the hands of all who need it. Organize existing, and source new, content contributors, keeping content partners on track with a content calendar you’ll manage
Collaborate with cross-functional teams, including design, product, science and collaborate with across the marketing team to ensure content aligns with brand messaging and objectives
Organize photoshoots in collaboration with the marketing team to create branded assets relevant across our ecosystem of consumer touchpoints and our social accounts
Collaborate with our brand partners and medical advisors to create expert content to support our customers in their journey to better Urinary Health. Conduct research on relevant urinary health topics, industry trends and competitor analysis to inform content strategy and optimize performance
Manage the brand content calendar and production schedules related to photography to ensure timely delivery of content assets for the marketing team
Utilize SEO best practices to optimize content for search engines and improve organic visibility
Monitor and analyze content performance metrics such as traffic, engagement, conversions and leverage insights to optimize content strategy
Stay up-to-date with emerging trends and best practices in content marketing, health and wellness, and related industries
Qualifications
Bachelor’s degree in Marketing or related field with 3-5 years of experience in marketing at a brand, agency, studio or other consumer-facing company
Experience with technology platforms such as Later, Canva, or other platforms to create visual assets
Passion for commerce, health & wellness, and naturally in the know about companies people love
Experience with developing brand content, partnerships and communities
Strong copywriting and visual communication skills
Excellent project management abilities
Excellent written and verbal communication skills
Some experience in SEO best practices and experience optimizing content for search engines
Preferred
Experience at a high-growth start-up ideally in CPG or Health / Wellness
Additional Requirements
Flexible hybrid work environment, with in-office presence at our La Jolla, CA office required on Wed-Thurs.
Strong interest in women's health and a belief in Uqora's mission.
Compensation and Benefits
We are committed to meeting the needs of our employees and their families with a Total Rewards package that's as comprehensive as the vitamins and supplements we deliver to consumers. With competitive compensation programs and standout benefits, we provide employees with optimal health and well-being -- as well as peace of mind. These rewards -- plus our new recognition program -- ensure employees feel supported both at work and home. This package includes:
Annual Pay Range: $102,400- 153,500 per year.
(This represents the minimum and maximum base salary range for this role, plus annual incentive. Various elements are used to determine a candidate’s starting salary such as job experience, specific skills, and comparison to internal incumbents currently in the role. This information is provided to applicants in accordance with state and local laws.)
Annual performance bonus
Flexible PTO policy
11 paid holidays per year
Medical, Dental, Vision benefits with generous employer contribution
Health and Dependent Care HSA/FSA
401K with employer match
Pet Insurance
Wellness discounts, programs, and free vitamins and supplements from Equelle, Uqora, and Nature Made
Parental Leave Policy for employees with 1 year+ of service
New Hire office stipend
Training and Development opportunities
Inclusivity at Uqora
Diversity and inclusion are a priority for us. At Uqora, we’re committed to making our employees and community members feel seen, heard, and valued - while honoring what makes us different. We promise to remain focused on this journey of growth so we can become better advocates for our community, and we’d love for you to join us on that mission!
Disclaimer
The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications of employees assigned to this job.
Seniority level

Seniority level

Mid-Senior level
Employment type

Employment type

Full-time
Job function

Job function

Marketing, Art/Creative, and Strategy/Planning
Industries

Wellness and Fitness Services
Referrals increase your chances of interviewing at Uqora by 2x
Inferred from the description for this job

Medical insurance
Vision insurance
401(k)
Paid maternity leave
Paid paternity leave
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