Marketing Content Specialist

GENERAL SUMMARY:

The Marketing Content Specialist researches, develops, writes, and edits content to support marketing goals, such as increasing website traffic, product/service adoption, member acquisition, and more for Vantage West Credit Union and our fully digital brand. Responsibilities include copywriting across different platforms such as blogs, emails, and print materials; optimizing content for search engines (SEO) and answer engines (AEO); and collaborating with other Marketing teams and cross-functionally with other credit union departments to support their efforts with content. They also help organize content calendars, analyze their own content performance metrics, and ensure the brand's voice is consistent. This role reports to the Manager, Marketing Content & Communications

Salary range is $55,011.12 - $72,202.10/annually.  Job Grade, EX 12. Final salary is dependent on a candidate’s experience and qualifications.

QUALIFICATIONS:

Minimum Education & Experience Requirements:

·   Bachelor’s in business, marketing, communications, journalism, or English or equivalent experience.

·    Two (2) years of experience in copywriting, marketing, social media, or content creation

Minimum Knowledge & Skill Requirements:

• Copywriting and copy editing


• Digital Marketing best practices


• Understanding of SEO/AEO

COMPETENCIES:

·         Creativity

·         Written Communication

·         Priority Setting

·         Technical Learning

·         Peer Relationships

·         Drive for Results

WORKING CONDITIONS/ENVIRONMENT:

This job requires the employee to sit or stand for extended periods of time.  Infrequent lifting up to 25 lbs.

OTHER REQUIREMENTS:

Must comply with all aspects of the Bank Secrecy Act (BSA).

MAJOR ACCOUNTABILITIES AND TASK:

1. Demonstrates strong understanding of marketing principles.


2.  Write, edit


3. +copy solutions and use of visual storytelling for website pages, articles, CRM including email, Online Banking platform, SMS, radio, video scripting, in-branch signage, print publications, additional copywriting needs and other platforms as needed.


4. Familiarity with SEO/AEO best practices and content management systems.


5. Partner with key stakeholders to create content opportunities.


6. Support marketing campaigns across all platforms including digital.


7. Monitor performance against KPIs (engagement, reach, clicks, conversions) and deliver monthly reports to Manager and AVP, Marketing with insights and recommendations for smarter, stronger content.


8. Execute data-driven content strategies to enhance brand visibility, drive engagement, and optimize digital performance.


9. Reporting to the Manager and working within entire marketing team, the Marketing Content Specialist helps develop compelling copy solutions for a variety of marketing channels to drive awareness, traffic and foster engagement while strengthening brand perception.


10. Works closely with brand marketing, creative and channel owners to execute relevant content that aligns with promotional, seasonal, categorical and brand-led initiatives.


11. Stay informed on creative marketing trends and make recommendations for new content development relying on industry standards.


12. Produce risk and error-free copy solutions delivered on-time that position Vantage West as a trusted authority in the credit union and local financial services sector.


13. Working closely with the Manager, solutions will be consistent and unified with the brand voice, personality and tone across channels, adhering to Vantage West editorial guidelines and standards.


14. Provide support to internal stakeholder Other related duties as assigned

About Us:  

At Vantage West, we pride ourselves on fostering a vibrant learning environment where curiosity and growth are at the heart of everything we do. Together, we are not just building a successful company; we are cultivating a community where everyone can thrive.

Benefits And Perks:  

· Health Coverage – We offer medical, dental and vision coverage for you and your dependents. Other benefits include: life insurance, flexible spending accounts, pet insurance, Team Member Assistance Program (EAP), and Corporate Care Solutions (Backup Child and Adult Care Services).  

· Paid Time Off and Holidays – Work-life balance is a focus with generous paid time off, with additional time given for sick days, paid holidays, and 16 hours of paid time to participate in our community volunteer program. We also offer enhanced paid military leave and paid maternity/paternity leave.  

· Retirement Savings – Generous 401k Plan.  

· Development Activities – We focus on continuous growth by encouraging Job Shadowing and Personal Development Plans, which leads to a 40+% annual internal promotion rate.  

· Tuition Reimbursement – We have partnered with the University of Arizona Global Campus to offer eligible full-time employees 100% tuition coverage towards an online Bachelor’s or Master’s Degree.

Equal Opportunity Employer Veterans Disabled