Marketing Coordinator at Empire State Realty Trust in New York, New York, United States

COMPANY SUMMARY

Empire State Realty Trust, Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased, top of tier, modernized, amenitized, and well-located office, retail, and multifamily assets. ESRT’s flagship Empire State Building, the “World's Most Famous Building,” features its iconic Observatory that was declared the #1 Attraction in the World – and the #1 Attraction in the U.S. for the third consecutive year – in Tripadvisor’s 2024 Travelers’ Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of March 31, 2025, ESRT’s portfolio is comprised of approximately 7.9 million rentable square feet of office space, 0.8 million rentable square feet of retail space and 732 residential units. More information about Empire State Realty Trust can be found at esrtreit.com and by following ESRT on Facebook, Instagram, TikTok, X, and LinkedIn.

POSITION SUMMARY

The Marketing Coordinator at Empire State Realty Trust will support the development and execution of marketing initiatives across various platforms to elevate brand recognition, drive engagement, and lease space. This role will play a pivotal part to promote the company’s properties, services, and overall mission. The Marketing Coordinator will collaborate closely with the Marketing Manager and other cross-functional teams to craft compelling content to deliver impactful campaigns. Additionally, they will analyze marketing performance metrics to ensure campaigns align with business strategies. Through the contribution of innovative marketing efforts, this role will enhance Empire State Realty Trust’s brand presence and strengthen its connection with key audiences that align with organizational goals.

RESPONSIBILITIES

Assist in the creative development and execution of marketing materials and campaigns for all ESRT commercial and retail properties including the Empire State Building; Materials include tour books, advertising, marketing centers, renderings, elevator screens, tenant app communications, etc.
Coordinate, schedule, support on site, and develop shot lists for tenant and vacant space photography, videography, and virtual tours
Maintain the ESRT visual library (images, renderings, floorplans and video)
Maintain commercial real estate listing data/assets across marketing channels, this includes the ESRT website, CoStar, and Salesforce, for accuracy
Conduct regular website audits to confirm accuracy of visuals, assets and website functionality
Assist team with competitor research/audits
Assist with annual, monthly and quarterly reports based on templates
Assist in the implementation of consistent portfolio brand practices
Conduct research for tenant experience efforts and partner outreach to secure engagement opportunities
Walk spaces prior to major tours to ensure quality control in priority spaces
Handle order placements and distribution of tour collateral, giveaways, and tenant marketing materials on-site
Assist with the development of tenant campaigns to drive amenity center awareness/usage in partnership with onsite teams
Maintain SOPs for tenant engagement, leasing marketing materials, and campaign plans
Track budget expenses and communicate discrepancies, overages, etc. to the team
Assist with coordination of meetings inclusive of agendas and meeting room set up as needed

WHAT SUCCESS LOOKS LIKE

You have strong organization, prioritization, time management and interpersonal skills
You operate with a sense of urgency and with precise attention to detail
You demonstrate the ability to work independently and work through ambiguity to change direction rapidly as needed
You work effectively with all levels of employees and partners
You demonstrate the ability to multi-task and juggle numerous projects simultaneously

REQUIRED SKILLS / ABILITIES

Microsoft Office Suite
Familiarity with Canva, Google Analytics, Salesforce
Data analysis
Creative thinker
Ability to copy write and edit

EDUCATION & EXPERIENCE

Bachelor’s degree and/or equivalent experience
1-2 years of experience in Marketing
Commercial real estate industry experience a plus

PHYSICAL REQUIREMENTS

Prolonged periods of sitting at a desk and working on a computer
Must be able to lift up to 15 pounds at times

WHAT YOU CAN EXPECT

At ESRT, like our tenants, our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work® Certified employer, we are committed to maintaining our positive work culture where employees are engaged and can grow and develop. In addition, ESRT employees embody our Company Culture & Success Factors -
Adaptable – you are a self-starter who’s able to quickly digest and execute new processes to work both collaboratively and independently
Dynamic – you are solutions-oriented, aim to improve processes and implement efficiency, and offer insightful feedback to improve ESRT
Dependable – you take a strong sense of ownership and accountability over your work
Passionate – you keep up with industry trends and are excited about the potential to propel the industry forward with a “roll-up-your-sleeves” attitude
Curious – you consistently look for new ways to work smarter, not just harder
Ethical – you treat others with respect, act with integrity in how you perform your work, and embrace our collaborative culture
Positive – you possess a service-oriented attitude with excellent follow through

BENEFITS

Competitive base salary and bonus
Health/Dental/Vision insurance
Company sponsored Life, AD&D, STD (with Salary Continuation), and LTD Insurance
Voluntary Enhanced LTD Program
Voluntary Hospital, Accident, and Cancer Programs
401(k) with 100% match up to 5%
Paid parental leave
Pre-tax transit accounts
Employee Assistance Program for emotional, financial, and legal support

WELL-BEING

Generous paid time off
Flex remote work time
Flex Summer Fridays
Employee engagement programs
Volunteer time off
Continuing education
Complimentary Empire State Building Observatory access
Complimentary gym membership and other wellness benefits
Employee Discount Programs

$60,000 - $65,000 a year

Salary is based on several factors including but not limited to education, work experience, job location, size of property where applicable, and/or certifications. In addition to your base salary, ESRT provides discretionary annual bonuses.

ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity, innovation, and the success of our business. We do not discriminate based on race, religion, color, creed, national origin, sex, sexual orientation, gender identity or expression, reproductive choices, age, marital status, veteran status, disability status, pregnancy, parental status, caregiver status, genetic information, political affiliation, or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment, including hiring, promotion, demotion, compensation, training, working conditions, transfer, job assignments, benefits, layoff, and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.

Marketing Coordinator

Job Description - Marketing Coordinator