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About Us
Our mission at dataplor is to comprehensively map and understand every commercial location on the planet. We provide insights on every merchant in the world, covering 350M+ businesses and places, empowering organizations with high-quality location intelligence to drive strategic decision-making.
Role Overview
We are seeking a dynamic and results-driven Marketing Coordinator to execute our marketing initiatives and drive brand awareness, lead generation, and customer engagement. The ideal candidate will have a strong background in B2B marketing, particularly in the technology or data analytics space, with proven experience in supporting and executing comprehensive marketing strategies.
Key Responsibilities: Digital Marketing & Lead Generation
- Maintain marketing calendar, coordinate campaign timelines, execute deliverables, and manage project milestones to support lead generation, including:
- Manage social media posting schedules and community engagement
- Assist with email marketing campaigns using marketing automation platforms (Hubspot)
- Support SEO efforts through content optimization and keyword research
- Maintain and update CRM data and lead information
- Monitor and report on social media metrics and engagement
- Track and analyze campaign performance using marketing analytics tools and KPIs
Key Responsibilities: Content Marketing & Brand Management
- Support and facilitate the production of marketing materials including whitepapers, case studies, blog posts, and presentations
- Maintain brand consistency across all marketing touchpoints and communications (website, collateral, events, PR, etc)
- Manage relationships with external agencies, vendors, and marketing partners
Key Responsibilities: Event Marketing & Industry Presence
- Plan and execute participation in industry conferences, trade shows, and networking events, including:
- Coordinate logistics for webinars, trade shows, and company events
- Assist with event promotional materials and registration management
- Support on-site event activities and follow-up communications (travel required)
- Manage event supplies, swag, and promotional materials inventory
- Organize webinars, workshops, and thought leadership events
- Develop speaking opportunities and industry partnerships to enhance brand visibility
Key Responsibilities: Sales Enablement & Collaboration
- Develop a close relationship with sales, customer success, and the product teams to support the cultivation of a healthy bowtie funnel, including:
- Facilitate the production and management of sales enablement materials and tools
- Collaborate with product teams to effectively communicate product value propositions
Required Qualifications
- Bachelor's degree in Marketing, Business Administration, Communications, or related field
- 3-5 years of marketing experience, preferably in B2B technology or data analytics companies
- Proven track record of developing and executing successful marketing campaigns
- Proficiency in marketing automation platforms (HubSpot, Marketo, Pardot)
- Experience with CRM systems (Salesforce preferred)
- Strong knowledge of digital marketing tools and analytics (Google Analytics, SEMrush, social media management platforms)
- Familiarity with content management systems and basic HTML/CSS knowledge
- Experience with marketing attribution and ROI measurement
- Excellent written and verbal communication skills
- Strong analytical and data-driven decision-making abilities
- Creative problem-solving and strategic thinking capabilities
- Project management skills with ability to manage multiple initiatives simultaneously
Preferred Qualifications
- Experience in SaaS or enterprise software marketing
- Previous experience in startup or high-growth technology environments
- Professional marketing certifications (Google Ads, HubSpot, etc.)
Benefits
- Competitive salary and benefits package
- Comprehensive health, dental, and vision insurance
- Unlimited PTO and paid holidays
- Monthly Uber Eats credit
- Industrious or similar co-working membership
- Semi-annual team retreats and ad hoc meetups
- A collaborative and supportive work environment
$75,000 - $90,000 a year
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