Marketing Coordinator

 In order to be considered for this position, you must include:

• Cover Letter
• Portfolio of design work or examples of social media accounts managed in previous roles  

Company Overview

Asheville Yoga Center is a nationally recognized yoga studio and teacher training school dedicated to fostering healing, transformation, and community through the ancient practice of yoga. We offer a wide range of studio classes, workshops, and teacher training programs in an inclusive, heart-centered environment. Rooted in the belief that there are many paths to one truth, we honor and celebrate the diversity of yoga traditions to support the well-being of body, mind, and spirit.

As part of a larger village of wellness brands under the AyurPrana family, we work alongside a collective of offerings that support holistic living and transformational experiences. These include:

• The Ayurvedic Institute – a global leader in traditional Ayurvedic education, founded by Dr. Vasant Lad
• SoHum Mountain Healing Resort – an Ayurvedic retreat center nestled in the Blue Ridge Mountains
• AyurPrana Listening Room – a venue for conscious music, sound healing, and community connection
• AyurPrana Online – offering seasonal cleanses, webinars, and online courses rooted in Ayurveda and holistic wisdom

In this role, you’ll not only support Asheville Yoga Center’s marketing initiatives—you’ll also collaborate with our broader team to create content for The Ayurvedic Institute, contributing to our shared mission of healing, education, and heart-led service.

Position Overview

We are seeking a creative and detail-oriented Marketing Coordinator to join our team and help grow awareness of our studio classes, workshops, and yoga teacher training programs and to create engaging content for The Ayurvedic Institute school founded by Dr. Vasant Lad. This role is ideal for a passionate marketer who is experienced in content creation, social media, video editing, and email marketing—and who has an authentic interest in yoga, ayurveda and wellness.

In addition to marketing responsibilities, this position will play a key role in organizing, planning, and running Asheville Yoga Center’s special events, including our presence at Love Shine Play Yoga Festival, LEAF Festival, Farmer’s Market and other community events. This includes coordinating logistics, supporting volunteers, overseeing marketing materials, and ensuring a seamless experience for event attendees.

You’ll collaborate closely with our AyurPrana Marketing Director and a wider team of creatives within our family of brands to develop high-impact content, manage campaigns, and support brand consistency across all platforms. If you have a deep appreciation for yoga, thrive in a fast-paced environment, and are excited to be part of a mission-driven organization, we’d love to hear from you.

Key Responsibilities

Social Media & Content Creation

• Create, schedule, and manage engaging content across multiple platforms (Instagram, Facebook, TikTok, YouTube) for both Asheville Yoga Center and The Ayurvedic Institute
• Film and edit short-form videos for Reels and social media ads
• Design graphics for digital and print using Canva or Adobe Creative Suite
• Write clear, compelling copy for social media, blog posts, landing pages, and more
• Plan and manage campaigns for monthly webinars hosted by our teacher training staff

Email & Campaign Support

• Assist in planning and executing email marketing campaigns via HubSpot or similar platforms
• Monitor email performance and suggest optimizations
• Support cross-channel promotional campaigns for events, trainings, and promotions

Brand & Marketing Operations

• Maintain and update website content using WordPress
• Track analytics and performance data across social and email using HubSpot
• Coordinate print collateral (flyers, posters) and help distribute locally
• Assist with photo/video shoots, content calendars, and special projects
• Manage paid media campaigns through META, Google, Youtube, etc.

Event Planning & Coordination

• Plan, organize, and manage Asheville Yoga Center’s presence at key community events such as Love Shine Play Yoga Festival and LEAF Festival
• Coordinate event logistics, including booth setup, signage, and marketing materials
• Work with volunteers and staff to ensure smooth operations during events
• Support lead capture, community engagement, and follow-up efforts after each event
• Manage community partnerships and relationships through charity event organization

Required:

• 1–3 years of experience in marketing, event coordination, graphic design, and/or social media
• Bachelor’s degree in Marketing, Communications, or related field
• Experience with WordPress, SEO, Google Analytics, and paid advertising
• Prior experience planning or managing events or festivals
• Portfolio link showcasing relevant design, video, or event marketing work
• Strong graphic design skills using Canva and/or Adobe Creative Suite (InDesign, Illustrator, Photoshop)
• Experience with video editing (Premiere Pro, CapCut Pro, or similar)
• Familiarity with social media scheduling and analytics tools (Meta Business Suite, HubSpot)
• Excellent writing and proofreading skills
• Strong organization, time management, and communication skills
• Ability to manage multiple projects and deadlines in a fast paced environment
• Passion for yoga, wellness, or a related industry