Marketing Coordinator

JOB SUMMARY

The Marketing Coordinator supports the VisitLEX marketing team by assisting with the day-to-day coordination of projects, campaigns, and initiatives that promote Lexington as a premier travel destination. This role is a key player in helping the team stay organized, meet deadlines and maintain a high standard of execution across content, events, social media, public relations, and partnership efforts. The ideal candidate is a flexible, proactive team player who thrives in a fast-paced, creative environment and is willing to jump in wherever needed.

ESSENTIAL FUNCTIONS OF THE JOB

• Supports the execution of marketing campaigns, content development, social media and promotional initiatives.


• Assists with asset organization, including managing digital files, photography, logos and marketing collateral.


• Coordinates and organizes that marketing team's Share Drive and project management system.


• Drafts and proofread marketing content across platforms (social, email, web, print) for accuracy and tone.


• Assists with web content updates, including overseeing listings audits verifying that new businesses are added, closed locations are removed, and all guides/landing pages remain fully up-to-date.


• Provides email support as needed.


• Coordinate internal project requests from other VisitLEX departments and help route them through the marketing workflow.


• Assists with organizing and preparing for marketing-related events, photo/video shoots, and partner activations.


• Collaborates with the Marketing Project Manager to ensure deliverables meet deadlines and brand standards.


• Supports the marketing team with administrative tasks, meeting scheduling, vendor coordination, and tracking timelines.


• Assists with the Lexington Hospitality Awards program and support as needed.


• Assists with Partner Outreach, including support in the planning and execution of the Attractions Gatherings.


• Supports hosting journalists in the market as needed.

OTHER DUTIES AND RESPONSIBILITIES OF THE JOB

• Seeks opportunities to increase customer satisfaction and strengthen relationships.


• Keeps abreast of all changing policies and procedures.
  Assists with identifying areas for improvement and making constructive changes.


• Performs other duties as assigned.

SKILLS AND ABILITIES

• Exceptional customer service skills and the ability to respond to clients in an efficient and accurate manner.


• Strong organizational and time-management skills.


• Strong written and verbal skills.


• Strong technical skills (Microsoft Office, Adobe Creative Cloud and Canva) and the ability to learn new skills.


• Experience with social media platforms and a basic understanding of digital marketing tools.


• Ability to work well on a team.


• Ability to collaborate with the sales and marketing teams.


• Ability to maintain confidentiality of company and customer records.


• Credibility, flexibility, and adaptability.

EXPERIENCE REQUIREMENTS

• Two (2) years of experience in the marketing, communications or in an administrative support role.


• Previous internship or experience in tourism, hospitality or nonprofit marketing a plus.
   

EDUCATION / CERTIFICATION REQUIREMENTS

• Bachelor's degree in marketing, communications, public relations, hospitality or related field preferred.


• Equivalent experience may be considered in lieu of educational requirements.


• Possesses valid driver’s license, acceptable driving record, and reliable transportation.

PHYSICAL REQUIREMENTS ESSENTIAL TO PERFORM THE DUTIES OF THE JOB

• Frequently communicates with employees and customers in person, on the telephone, and on the computer.


• Frequently remains in a sitting position at a desk to perform customer service duties.


• Frequently uses the computer with fingers and hands.


• Frequently works in a well-lit, tempered room.


• Occasionally drives motor vehicle to visit and call upon customers.


• Occasionally exposed to outside elements when participating in business functions.


• Occasionally lifts objects weighing up to twenty (20) pounds when moving supplies and inventory.


• May be required to stoop, bend, or kneel.


• May be required to work evenings/weekends for events or media hosting.