Marketing Coordinator

Company Overview 

Trefethen Family Vineyards is a family-owned estate vineyard and winery in the Oak Knoll District of Napa Valley. For over fifty years, we have been crafting distinguished estate grown wines that express the unique spirit of our land, vines, and people. Our core values include family, respect, sustainability, authenticity, learning and joy! With loyal customers around the country and the world, and a dedicated team of employees handling every aspect of the operation, from the soil to the table, our business is thriving. 

Marketing Coordinator 

The Marketing Coordinator provides exceptional marketing project management and support, as we continue to enhance and elevate the Trefethen brand. Under the leadership of the Marketing Manager, this role partners with internal and external stakeholders to meet the diverse needs of our direct-to-consumer and wholesale channels. This position includes both creative and administrative tasks, as well as exposure to all aspects of fine wine marketing, and represents an excellent growth opportunity for the right individual. 

Essential Duties and Responsibilities: 

General Marketing Support 

• Organize, maintain, and update brand assets including photography, video, and marketing materials. 


• Provide graphic design support for events, wine club newsletters and other marketing needs. 


• Capture general photography for use in email campaigns, vineyard updates, and social media. 


• Manage the brand’s TikTok account and assist with social media content creation, approvals, and event coverage. 


• Monitor and respond to comments, messages, and consumer reviews across social media platforms, Google, and TripAdvisor. 


• Track and document social media mentions and influencer activity to identify engagement opportunities. 

DTC Support 

• Assist in coordinating content for club newsletters. 


• Support event marketing through asset coordination, signage, and on-site photography. 


• Audit and optimize accurate marketing content and imagery for products on website. 


• Maintain brand consistency across digital platforms, including the website and email marketing assets. 

Wholesale Support 

• Coordinate and maintain organization of trade assets including sell sheets, tasting notes, tech sheets, and shelf talkers. 


• Assist in updating and managing the trade & media website with current vintage information and materials. 


• Support trade dinner and event asset needs. 


• Manage updates to wholesale PowerPoint presentations and coordinate materials for vintage releases. 


• Maintain brand presence and accuracy across B2B platforms. 


• Coordinate wine submissions in collaboration with the Marketing Manager for critics, competitions, and trade events. 


• Maintain a detailed database of wine submissions, results, and accolades. 

Ideal candidates for this position will possess the following: 

• A Bachelor’s Degree in Marketing, Business or Communication preferred 


• A minimum of 1-3 years full-time work experience in a fast-paced marketing environment, preferably in the wine industry  


• Proficiency in Adobe Creative Suite (primarily InDesign and Illustrator) 


• Proficiency with Microsoft Office suite  


• Experience with photography and editing  


• Proficient in social media platforms (TikTok, Meta suite) 


• Ability to multi-task and meet deadlines 


• Excellent written and verbal communication skills 


• Highly organized with strong project management and analytical skills 


• Ability to produce consistent, accurate, and quality work product 


• Desire to work hard, keep learning and have FUN!    

Physical Requirements 

• Operate a desktop computer using keyboard and mouse, employing repetitive arm and wrist motions 


• Manual dexterity sufficient to reach/handle items and work with the fingers 


• Specific vision abilities require close and distance vision 


• Sit and/or stand for long periods of time 


• Occasionally lift and/or move objects weighing up to 50 pounds 


• Occasionally bend, stoop, reach, kneel, crouch or climb stairs 

Job Type: Full-time, Non-Exempt 

Pay Transparency Disclosure: The base pay scale offered for this position is $28.00-$32.00/hour. This salary range represents what we reasonably expect to pay for this position.  However, the actual pay rate will depend upon job-related factors such as overall qualifications, skills, experience, education, etc. The Company reserves the right to modify the range at any time.