Marketing Coordinator

Southern Michigan Bank & Trust, established in 1872, is a staple in the communities we serve with our mission to be a trusted partner working for the betterment of our communities. Our commitment to our core values holds our employees to a higher standard. Our core values are we act with integrity, we are accountable, we are passionate, and we are better together. 

SUMMARY:

Coordinates projects and activities for marketing products, services, and bank-sponsored events by performing the following duties, and all other duties and responsibilities as assigned by the Marketing Manager.

ESSENTIAL DUTIES, RESPONSIBILITIES, SKILLS:

· Plan, manage, and track multiple marketing projects concurrently, working independently and as part of a cross-functional team 

  to ensure timely and accurate completion of deliverables

· Coordinate the development, ordering, inventory control, and distribution of printed marketing materials to all branch locations

· Participate in departmental planning, brainstorming, and weekly status meetings to support marketing strategy and execution

· Represent the Marketing Department in meetings with vendors and prospective partners, including leading discussions as 

  assigned and providing coverage in the absence of the Marketing Manager

· Coordinate and manage the Marketing Department’s responsibilities related to New Employee Orientation (NEO), ensuring timely 

  preparation and delivery of materials and resources

· Serve as a liaison between vendors, sponsors, and branch staff to coordinate logistics and materials for bank sponsored events 

  and community initiatives

· Research and evaluate one-time donation items and branded materials in support of community fundraisers and special events

· Provide operations support for internal bank events, including preparation, setup, execution, and teardown

· Maintain accurate and organized inventory records for marketing materials and print items, including those produced by third

  party vendors

· Design and produce a wide range of marketing collateral, including advertisements, signage, brochures, flyers, handouts, digital 

  graphics, and other branded materials in support of bank initiatives

· Translate marketing objectives and brand standards into visually compelling designs that align with the bank’s identity and 

  messaging

· Collaborate as part of the Marketing Team to develop creative solutions in support of campaigns, promotions, product launches, 

  and community outreach efforts

· Prepare final production-ready files and coordinate with print and digital vendors to ensure quality, accuracy, and adherence to 

  specifications

· Maintain and organize digital design assets and templates to ensure consistency and efficiency across marketing materials

· Assist with content updates, maintenance, and quality control for the Bank’s public website and Southern Connect, the bank wide

  intranet platform

· Manage employee related intranet content, including uploading new employee photographs, biographies, and organizational 

  updates

· Monitor, manage, and assist with the resolution of Southern Connect service tickets in accordance with established processes and

  timelines

· Support ongoing maintenance and content updates for the bank’s social media platforms, as assigned

· Maintain inventory levels and process order for office and printing supplies through Southern Connect

· Provide professional assistance to customers, vendors, and employees who visit or contact the Marketing Department

SUPERVISORY RESPONSIBILITIES:

None

QUALIFICATION REQUIREMENTS:

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily and maintain confidentiality and professionalism. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. 

EDUCATION and/or EXPERIENCE:

· Bachelor’s degree in a related field, five years of related experience, or an equivalent combination of education and experience.

· Above average written and oral communication skills.

· Computer skills including Microsoft Office, Word, Excel, PowerPoint.

· Advanced computer skills preferred but not required including Canva and Adobe Creative Suite.

INTERPERSONAL SKILLS:

This position is required to deal with internal as well as external customers, in a positive, “Quality Customer Service” manner. An open, willing to assist approach to work is expected along with the ability to work beyond their normal job duties as the situation requires. Interpersonal and problem-solving skills are required. This position will have access to highly confidential information that must be handled in a professional manner.

PHYSICAL DEMANDS:

While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to sit; use hands to finger, handle or feel; and reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance; stop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 15 pounds and occasionally lift and/or move up to 25 pounds. Specific vision abilities required by this job include close vision, distance, color vision, depth perception and ability to adjust focus. 

REASONING ABILITY:

Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists. Ability to interpret a variety of instructions furnished in written, oral, diagram or schedule form. 

WORK ENVIRONMENT: 

The noise level in the work environment is usually moderate/conversational.