Marketing Coordinator

Marketing Coordinator - Position Overview:

The Marketing Coordinator will support marketing initiatives across digital and traditional channels. This role focuses on content creation, campaign execution, website and eCommerce management, and collaboration with internal teams and external partners to drive engagement and sales.

Responsibilities:

• Assist in the development and execution of marketing campaigns across various channels (social media, email, web, print).


• Create engaging content for social media platforms, blog posts, newsletters, and promotional materials.


• Create and maintain content for digital displays.


• Conduct market research to identify trends, competitors, and customer needs.


• Support the management of the company's website, ensuring content is up-to-date and optimized for SEO.


• Collaborate with the sales team to develop marketing materials and strategies that drive sales.


• Monitor and report on the performance of marketing campaigns using analytics tools.


• Assist in organizing and promoting events, trade shows, and webinars.


• Maintain and update the customer database and CRM system.


• Develop and maintain the company's eCommerce site, ensuring it is user-friendly and up to date.


• Implement strategies to improve online sales and customer experience.


• Monitor eCommerce site performance and troubleshoot issues as needed.


• Work with outside marketing partners to develop and execute marketing plans.


• Assist with planning and promoting company events


• Assist with procuring company apparel


• May be asked to assist in some IT duties.


• Other duties as assigned.

Qualifications:

• Associate's Degree in Marketing, Business, Communications, or a related field preferred. (Bachelor's degree in related field desirable).


• Strong written and verbal communication skills.


• Proficiency in social media platforms and digital marketing tools.


• Basic understanding of SEO, web analytics, and eCommerce platforms.


• Creative thinking with strong organizational skills problem-solving abilities.


• Familiarity with WordPress, Canva, and the construction industry is a plus.

Benefits:

• Competitive salary and benefits package.


• Opportunities for professional growth and development.


• Collaborative and supportive work environment.


• Access to industry-leading tools and resources