Marketing Coordinator

Organization Overview

The School of American Ballet (SAB) at Lincoln Center, founded by George Balanchine and Lincoln Kirstein, is the preeminent ballet school in the country. Our mission is to train professional dancers for careers in classical ballet. We provide the resources for a diverse pool of students to train at the highest level – with 15-25 a year going on to dance for New York City Ballet, our official but independent ballet company, and other major ballet companies worldwide. SAB has a far-reaching impact on the art form and enriches the lives of each student who comes through its doors, over 800 annually, ages 6 to 18. SAB has approximately 90 part- and full-time employees and an operating budget of $17 million. In the 2025-2026 school year, administrative employees are expected to work in person 4 days per week and may telecommute one day per work week.

Position Overview

The Marketing Coordinator is a critical member of the Brand and Marketing team. This position will oversee the management of SAB’s Digital Asset Management software, ensuring thorough tagging & cataloging of SAB’s vast library of photo assets to improve media organization, access and workflows across departments. The Marketing Coordinator will also play a key role in supporting marketing analytics and developing promotional strategies and content in support of SAB’s digital marketing initiatives and donor engagement. The Marketing Coordinator will also oversee and help maintain SAB’s public-facing web site, ensuring a continually fresh and optimized experience for users. This role requires collaboration across departments and frequent interaction with various teams (Artistic, Development, Student Life, etc.).

This is an exciting opportunity for a motivated early-career professional to deepen their skills in digital marketing production while contributing to the visibility and impact of the School of American Ballet. The ideal candidate is highly organized, digitally savvy, and eager to learn, with strong attention to detail and an ability to juggle multiple projects in a fast-paced environment. This position offers the opportunity to contribute to SAB’s storytelling and brand visibility while gaining hands-on experience in digital marketing production. This is a full-time, non-exempt position, reporting to the Brand and Marketing Director.

Key Responsibilities

Digital Asset & Media Management

• Manage SAB’s Digital Asset Management system, including tagging, cataloging, and workflows.
• Maintain photo and video archives, private Vimeo library, and backup storage.
• Fulfill internal media requests and oversee shared content libraries and filming/photography equipment.

Website & Analytics

• Help maintain and update SAB’s public-facing website to ensure accuracy, accessibility, and brand alignment.
• Collaborate with departments on content updates and page revisions.
• Track website analytics, prepare reports, and recommend improvements.
• Coordinate with external web developers and research third-party integrations as needed.

Marketing & Communications

• Produce SAB’s monthly newsletter and support the organization-wide email calendar.
• Write blog posts and news content.
• Support content creation for SAB’s website and social media channels.
• Assist with digital and print advertising, including Google Ads tracking and invoice processing.
• Support basic graphic design needs for marketing materials.

Cross-Departmental Support

• Serve as a resource for DAM usage, templates, and photo permissions.
• Collaborate with Development on email campaigns.
• Coordinate production of SAB’s Workshop program booklet.
• Support ticketing and box office operations for annual Workshop Performances.
• Assist with organization-wide projects as assigned.

Qualifications

• 3–5 years of experience in marketing, communications, or digital media; arts or nonprofit experience preferred.
• Familiarity with social media platforms and scheduling tools.
• Working knowledge of Adobe Creative Suite (Premiere, Lightroom, Photoshop, InDesign).
• Strong writing, organizational, and communication skills.
• Ability to manage multiple projects and collaborate across teams.
• Flexibility to work evenings/weekends as needed.
• Knowledge of ballet or dance and interest in dance photography/videography preferred.

SAB offers a superior benefit package, including full health benefits, four weeks of vacation (plus two holiday weeks in December), and generous retirement savings benefits. 

The School of American Ballet is an Equal Opportunity Employer. Diverse candidates are encouraged to apply.

The annual salary range for this position is $50,000-$52,500.