Marketing Coordinator

Introduction

America is building again. Bridges, refineries, power plants, data centers, stadiums. If something large is going up in this country, there is a good chance a crane is involved.

Bigge Crane and Rigging has been part of this country’s infrastructure story since 1916. Over that century, we have grown and reinvented ourselves at every major inflection point in the industry, from the machines we operate to the way we run the business. Today we operate the world’s largest bare rental fleet of rough terrain and lattice crawler cranes, with 1,700 machines working across the United States and 2,000 by the end of 2026.

That same forward-looking instinct now extends to how we sell. Social selling is reshaping how industrial companies reach buyers, and Bigge intends to lead that shift within our industry.

Job Overview

Bigge’s marketing team is small by design. Everyone on it has real ownership, real visibility, and direct access to company leadership. You will not be managed by a committee or lost inside a department. You will know exactly what you are working on and why it matters.

We are also in the middle of a deliberate transformation. AI is changing what great marketing looks like and how fast it can move. Bigge is already on the frontier of that shift within our industry, and we are building a team that stays there. This is a chance to grow inside that effort from the beginning.

You do not need to have done every part of this job before. We need you to be genuinely strong in a few areas and honest and hungry about the rest. What we cannot teach is passion. If you are excited about heavy construction, about the scale of what gets built in this country, and about using modern tools to tell that story well, that is the foundation we are looking for.

Recent graduates are encouraged to apply. Your portfolio will matter more than your resume.

For the right person, this role has a long runway. Bigge is privately owned and promotes from within. We think in decades.

Responsibilities

• Edit short-form and long-form video content optimized for social media platforms


• Collaborate closely with our social seller to develop and execute content that drives engagement


• Design graphics and visual assets using Adobe Photoshop, Figma, or comparable tools


• Explore and implement AI-powered tools to improve content quality, speed, and creativity


• Continuously research emerging AI tools and stay current on what is newest and most effective in AI-assisted marketing, bringing relevant findings back to the team


• Drive social content that supports recruiting and employer branding, helping Bigge attract top talent the same way we attract customers


• Get into the field on active job sites to photograph and capture footage of world-class equipment doing work that most people never get to see up close
  

Requirements

• Demonstrated skill in at least a few of the following: video editing for social media, graphic design, photography, AI content tools, AI image generation, short-form storytelling


• Willingness to obtain FAA Part 107 Remote Pilot certification, fully covered by Bigge


• Genuine enthusiasm to develop the skills you do not yet have


• Passion for heavy construction, cranes, or the industrial world


• Curiosity about how AI is reshaping marketing and a drive to apply it practically


• Nice to have: Figma, drone operation, MCP integrations, personal brand building


• Comfort getting out of the office and into the field


• 0 to 2 years of experience; recent graduates encouraged to apply
  

Benefits

• Competitive pay and a matching 401(k) plan


• Vacation, Company Holidays, and Sick Days


• Flexible spending accounts/Health Savings Account


• Reimbursement plan for the company Bring Your Own Device (BYOD) Policy

To Apply

Submit your resume along with a brief explanation of why this role is the right fit for you at this point in your career. If you have social media profiles you have managed, content you have created, or examples of outreach you are proud of, we would love to see them. These are not required but will strengthen your application.

Bigge provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, genetics, military or veteran status.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.