Marketing Coordinator

About the role

Founded in 1995, Vastian provides the leading SaaS-based Quality Management Software for clinical laboratories and hospitals in the country supporting more than 5,000 healthcare facilities in all 50 states (and internationally) and over 500,000 clinical professionals each year. With our proprietary platform, we provide a full suite of Quality Management Software solutions from document and compliance management to enterprise Quality monitoring and remediation as well as readiness solutions to ensure preparedness for compliance agency regulations and accreditation. Vastian is a private-equity backed, fast-growing business based in Lawrenceville, outside Atlanta, GA.

Click here to learn more about Vastian and our suite of solutions.

In addition to a competitive base salary, Vastian offers a comprehensive and very pro-employee benefits package which includes the following:

• Medical, dental and vision insurance


• Short- and long-term disability coverage


• Life insurance and AD&D


• Supplemental life insurance


• 401(k) savings plan


• Paid time off

Job Summary

We're looking for an organized, detail-oriented marketer to own our webinar program and support product marketing execution. You'll work closely with our Director of Marketing to bring campaigns and launches to life, turning strategy into action.

The ideal candidate is someone who wants to build deep expertise in demand generation and product marketing. You should be comfortable balancing high-level strategy with the practicalities of campaign management and possess excellent communication and leadership skills to develop a growing team.

Responsibilities and Duties

• Webinar Program (end-to-end ownership)


• Plan and execute 2-3 webinars monthly for laboratory and hospital audiences


• Coordinate speakers, manage logistics, create promotional materials


• Build post-webinar nurture sequences and repurpose content


• Track performance and optimize for registration, attendance, and pipeline impact


• Product Marketing Execution
  
  
  
  • Maintain product messaging frameworks and update one-pagers/sales sheets based on your direction
  
  
  • Create sales collateral, feature announcement emails, and internal enablement materials
  
  
  • Compile customer feedback and feature requests from CS/Sales into organized reports
  
  
  • Build and maintain competitive intel repository
  
  
  • Support launch execution: coordinate timelines, chase deliverables, update launch tracker
  
  
  
  


• Blog Production & Coordination
  
  
  
  • Maintain blog content calendar and ensure on-time publication
  
  
  • Coordinate with subject matter experts to develop and refine blog content
  
  
  • Optimize posts for SEO (meta descriptions, headers, internal linking)
  
  
  • Format and publish posts in CMS with proper tagging and categorization
  
  
  • Repurpose blog content across email, social, and nurture campaigns
  
  
  • Track performance metrics and provide monthly reporting
  
  
  
  


• Collaboration & Stakeholder Management
  
  
  
  • Partner with other departments, including Sales and Product, to ensure marketing efforts align with organizational priorities.
  
  
  • Work with external agencies and vendors as necessary to support marketing initiatives and achieve goals.
  
  
  
  

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent experience).


• 1-3 years of marketing, content, or project coordination experience


• Strong writing ability - you can explain technical concepts clearly and concisely


• Comfortable learning new technology quickly and optimizing processes


• Ability to manage multiple projects simultaneously without dropping details

Preferred Qualifications

• B2B SaaS or healthcare/regulated industry marketing experience


• Familiarity with webinar platforms (Zoom)


• Knowledge of marketing automation software and CRM platforms (e.g., Salesforce).

Vastian is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity or any other characteristics protected by law.