Marketing Coordinator

Position Overview

WB Liquors is looking for a creative, organized, adaptable, and hands-on Marketing Coordinator to support the Marketing Director and marketing initiatives across multiple retail locations. This role will help bring marketing programs to life through in-store marketing, digital content, social media, events, local marketing, and day-to-day marketing support.

Marketing & Director Support

• Support the Marketing Director with the execution of marketing programs, promotions, events, and initiatives across multiple locations.

• Coordinate marketing deliverables, creative assets, promotional materials, and project deadlines.

• Work with store teams to ensure marketing programs and materials are implemented accurately and on time.

• Provide flexible support as priorities and business needs evolve.

Creative Content & In-Store Marketing

• Create in-store marketing collateral including signage, promotional materials, displays, event materials, and other customer-facing assets.

• Use Canva to create polished, on-brand marketing materials; experience with Adobe Photoshop, InDesign, Illustrator, or comparable design software is preferred.

• Assist with photography and videography for stores, events, promotions, products, and social media.

• Film, edit, and produce short-form video content using Canva, Microsoft Clipchamp, CapCut, or comparable video-editing platforms.

Digital, Website & Social Media

• Assist with website updates including promotions, store information, events, products, landing pages, and other content.

• Navigate a website CMS and make basic content updates independently.

• Support digital marketing initiatives including Google Business Profile/local listings, email marketing, SEO, and other digital channels as needed.

• Create and support social media content including posts, stories, reels, and video.

Local & Community Marketing Support

• Support local marketing initiatives, community partnerships, sponsorships, grand openings, events, tastings, and promotional activations.

• Provide on-site and logistical support for events and activations.

Administrative & Project Support

• Maintain organized marketing files, creative assets, vendor information, calendars, budgets, and project documentation.

• Order marketing supplies, collateral, promotional items, and other materials needed for stores monthly or as needed.

• Manage multiple projects and deadlines while maintaining strong attention to detail.

Qualifications & Skills

• 2+ years of marketing experience, preferably in multi-unit retail or another consumer-facing environment.

• Strong Canva skills; experience with Photoshop, InDesign, Illustrator, or comparable design software preferred.

• Hands-on experience filming and editing video content for marketing or social media.

• Experience with Microsoft Clipchamp, CapCut, Canva, or comparable video-editing platforms preferred.

• Experience navigating a website CMS and making basic website/content updates.

• Comfortable creating and managing social media content across relevant platforms.

• Excellent written and verbal communication skills with strong attention to detail.

• Adaptable and comfortable learning new technology, software, and marketing platforms.

• Dependable and collaborative, with a willingness to support across different areas of marketing.

• Comfortable working in a fast-paced, lean-team environment where flexibility and teamwork are essential.

• Ability to travel locally between stores, events, and community activations as needed.

• Experience with email marketing platforms, Google Analytics/GA4, Google Business Profile, or social scheduling tools is a plus.

Work schedule

• 8 hour shift
• Monday to Friday
• Holidays
• Day shift

Benefits

• Paid time off
• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• Disability insurance
• 401(k)
• 401(k) matching