Marketing Coordinator

Overview:

Harlynn & Gray is the newest and fastest growing boutique in Columbus, serving the area's most fashionable women. We are a destination boutique that carries a curated collection of top brands such as Liverpool, Z Supply, Charlie B, and La Mer Luxe. We enjoy working one-on-one with our customers in a friendly atmosphere where clients and staff share fashion tips and conversation. Our mission is to inspire self-confidence through personal expression.

Our core values of Kindness, Thirst for Learning, Taking Ownership, Integrity, Resourcefulness, and Anticipating Needs not only guide us on how to show up for our clients but also on how we show up for our team.

This role offers an opportunity to join a growing organization with transparent leadership and to work in an innovative environment with other passionate and hard-working individuals. We think like entrepreneurs and seek like-minded individuals who are self-starters, kind, solution-oriented, organized, and adept at getting things done. If this resonates with you, come and join us!

Job Description:

We are looking for a highly qualified Marketing Coordinator to join our team. This is a retail position focused on overseeing the development & implementation of brick & mortar and online growth strategies. The ideal candidate will contribute to existing programs and also develop new initiatives that align with company goals through Digital Marketing & Content Development. Candidates should have experience in various marketing functions such as communications, advertising, branding, digital, and social media. In this role, you will have a significant impact on promoting our brand and products through the development and implementation of marketing strategies. This is an exciting opportunity to contribute to our company's growth and success. We are seeking an individual with creativity, efficiency, and a strong passion for achieving success in traditional marketing, online marketing, advertising, and content management.

Responsibilities:

Develop, implement, and maintain comprehensive social media strategies and integrated marketing campaigns that align with and support brand strategy with the objective of increasing brand visibility and increase traffic to social platforms/company site that will drive conversions
Curate, edit, publish, and share daily content (original captions/texts, images, and video) that builds meaningful connections and communities on all channels
Strategize, execute, and optimize our paid advertising campaigns across platforms (Meta, Google, etc)
Monitor and respond to comments, messages, and inquiries on social media channels
Create and maintain shared editorial calendar to coordinate publishing schedules
Continually leverage education, research and industry best practices to identify trends and opportunities for growth
Develop and manage influencer and/or affiliate relationships
Grow local and online brand awareness by securing press
Manage all email marketing campaigns and report results
Monitor and analyze the performance of marketing campaigns using analytics tools
Manage subscriber lists and segment audiences for maximum impact
Analyze campaign performance and recommend data-driven optimizations
Develop and coordinate events, trunk shows, local business/association collaborations and other promotional activities
Create marketing materials and collateral for retail store including signage and promotional materials

Required Skills and Qualifications:

Be friendly and have a positive attitude
A collaborative team player who thrives in fast-paced environments and can adapt to rapidly changing priorities
Proficient in content marketing, performance marketing, and social media marketing strategies
Knowledge of social marketing execution and visual story-telling using tools such as Adobe Illustrator or Canva
Excellent written and verbal communication skills
Strong analytical skills with the ability to interpret data and make data-driven decisions
Highly organized with strong attention to detail
Someone who can work independently, but is not afraid to ask for help
Possess good time management and organizational skills with the ability to meet deadlines and work on multiple projects simultaneously
Strong research skills to identify target audience preferences and trends
Maintain and update our email marketing platform
Skilled with numbers and data (budgets, trend analysis, and performance measurements)

Preferred Skills and Qualifications:

Bachelor's degree in Marketing, Business, or a related field is preferred
Experience of photo and video curation and editing for business online marketing/content
Experience with e-commerce platforms and online advertising campaigns
Experience with project management is highly desirable
Knowledge of Trello or similar project management software
Competence in managing paid advertising, optimizing campaigns, writing ad copy, and setting up campaigns within Facebook Ads Manager and Google Ads is preferred
Knowledge of Google Drive, Sheets and Photos

We offer the following benefits:

Competitive compensation based on qualifications and experience
Flexible schedule
Generous clothing and jewelry discount
Friendly, creative and collaborate work environment
Unlimited potential to grow your role and scope
This can become a full-time position

This is NOT a remote position.

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