Marketing Coordinator

Purpose of Job

The position provides support, coordinates and administers specific marketing services and programs designed to support lead generation, listings and other sales activities. Assists with special projects as needed.

Job Duties and Responsibilities

Common job activities are listed below; actual position responsibilities may vary. Refer to your manager or human resources for specific duties and performance expectations.

The marketing coordinator provides marketing support, which may include any of the following job duties and responsibilities:

Coordinate various marketing and recognition programs.
Develop and produce promotional materials. Responsibilities include layout design and modification to accommodate active listings and branding objectives, coordination of content, graphic design support, editing and proofing, transmission and coordination with printer to meet stated publication deadlines. Handle special marketing print needs.
Provide advertising and other creative consultation support. Develop, coordinate, schedule and review the various broadcast, Internet, newspaper, magazine, development and seminar advertisements. Supply ad calendar and ad copies to agents and clients.
Manage agent and property photos.
Coordinate and support Virtual Tours.
Organize proper channeling and completion of marketing forms and data between the marketing department and sales offices.
Coordinate training of sales associates relating to current marketing programs, issues and events.
Plan and participate in special company events or meetings; coordinate new listing presentation for sales meetings.
Prepare invoices, maintain computer billing database and ensure accurate billing to sales associates through the accounting department.
Coordinate direct mail programs.
Maintain/issue inventory of marketing materials and promotional wearables.
Meet with and serve as liaison with builders/developers and brokers. Prepare, develop and maintain marketing materials used in New Homes communities.
Provide telecommunication support, including: Provide notice of phone number changes. Coordinate long distance codes with long distance carrier as needed; assign voice mail and DID numbers for new agents; maintain voice mail computer system adding and deleting agents as required.
Provide marketing technical support, including: Assist agents with computer equipment and software operation and training as necessary; load software on agent and office computers; schedule checkout of digital camera and laptop.
Prepare memos and news releases; maintain databases; produce reports; assist with special projects; may serve as a backup to other department staff.
Perform any additional responsibilities as requested or assigned.
Qualifications

Education:

Bachelor’s degree in marketing, communications; or equivalent work experience.
Experience:

Two years of related experience in a marketing or advertising position, with emphasis in sales and marketing program support.
Graphic design experience
Real estate background and/or knowledge of bulk mail procedures would be considered a plus.
Knowledge and Skills:

Strong computer skills. Ability to use both PC and Mac computers and software.
Ability to work as a member in a team-oriented environment, yet as an independent worker with
minimal supervision.
Effective oral and written communication skills. A customer service focus.
Effective analytical and problem-solving skills. Detail oriented. Flexible and adaptable.
Ability to prioritize and handle multiple tasks and projects concurrently. Project management and organizational skills.

Equal Opportunity Employer
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