Marketing Coordinator Brand & Social

Summary

You’ll run our corporate social channels and execute campaigns, product launches, email/SMS, light web updates, and agency/creator work—turning ideas into shipped, measurable outcomes.

Campaigns & Launches

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  Build the integrated marketing calendar (drops, promos, holidays).

  
  
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  Brief stakeholders/creators; manage timelines, assets, and go-lives.

Channel Ownership (Social)

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  Plan, create, and publish content for IG, TikTok, Facebook, Pinterest.

  
  
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  Community management and escalation; protect brand voice.

Lifecycle (Email/SMS)

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  Build or coordinate campaigns; segment, A/B test, QA, and report.

Web & Merchandising Support

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  Partner with internal/external web resources to update pages/landing pages; keep UTMs/pixels/tagging clean.

Paid Media & Agencies

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  Manage briefs, assets, flighting, budgets, and tracking with agencies; monitor performance and flag optimizations.

Influencers & Affiliates

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  Source/manage creators; negotiate deliverables; run the affiliate program and track ROI.

Request Intake & Traffic

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  Operate a lightweight request/SLA process; prioritize and communicate status; route assets to stores/partners as needed.

Brand Governance

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  Maintain brand guidelines, templates, and asset libraries; QC voice/visuals.

Store Support (as needed)

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  Provide toolkits/localized assets for openings or key promos; occasional store visits for content capture/launch checks.

Reporting & Insights

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  Deliver weekly/monthly dashboards (social, email/SMS, site/promo); turn insights into next-step actions.

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  3–5+ years in consumer/retail, restaurant, or CPG marketing with ownership of social plus cross-channel execution.

  
  
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  Portfolio showing scroll-stopping content and shipped campaigns with results.

• Comfortable with Meta/TikTok tools (Business Suite/Ads Manager), UTMs, pixels, and reading GA4 dashboards.

  
  
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  Strong copywriting; basic design/editing skills (Canva/Adobe).

  
  
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  Excellent organization and communication; thrives in a fast, collaborative environment.

  
  
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  Nice to have: influencer/affiliate program management; email/SMS (Klaviyo/Mailchimp); basic HTML/CSS; Spanish bilingual.

Canva/Adobe, Google Workspace, GA4, Meta Business Suite/Ads Manager, TikTok, scheduling tools (Sprout/Hootsuite/Later), ESP (Klaviyo/Mailchimp), simple project trackers (Asana/ClickUp).

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  Onsite at HQ; occasional store visits and content shoots.

  
  
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  Typical business hours with flexibility for launches and events.