Marketing Coordinator - Keyc

About Gray Media:

Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

We understand that life needs balance. That is why we offer our employees and eligible family members a comprehensive benefits package, including:

• Comprehensive Medical(Rx), Dental and Vision Coverage


• Health Savings Account with Company contributions


• Flexible Spending Account


• Employer-paid life and disability benefits


• Paid parental leave benefits


• Adoption and Surrogacy Benefits


• 401(k) Plan, including matching and profit-sharing contributions


• Employee Assistance Program


• Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage


• Paid Time Off, including Relocation PTO


• Focus on Caring

Salary/Wage:

$40,000 - $50,000/yr. (Depending on Experience)

Shift and Schedule:

Mon. - Fri. (or at Manager's Discretion)

Job Type:

Full-Time

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About KEYC:

Since 1960, KEYC-TV/KMNF-CD has succeeded with a culture that values skills, encourages creativity, and fosters professional growth.

Enjoy all four seasons in the booming Greater Mankato metropolitan area. The friendly, welcoming region is a happy mix of city and country living. We maintain the most highly visited social media sites in southern Minnesota.

Job Summary/Description:  

Ready to turn heads, drive engagement, and be the ultimate storyteller for a brand that truly matters? KEYC News Now is looking for a Marketing Coordinator who can blend creative genius with digital savvy, crafting campaigns that resonate across every screen and connect deeply with our community. If you thrive on developing multi-platform strategies and making a tangible impact, then this is your stage.

Duties/Responsibilities will include, but are not limited to:

What You'll Do
- Innovate creative concepts: Develop, produce, and analyze compelling marketing strategies and content that shine across all of KEYC's platforms—TV, digital, and social.
- Be the community champion: Identify, schedule, coordinate, and enthusiastically represent KEYC at local events, building vital connections as our key liaison.
- Orchestrate travel adventures: Lead, organize, and facilitate exciting travel-related promotions, partnering with industry leaders like Holiday Vacations and Collette.
- Craft essential tools: Design and maintain a suite of powerful sales and marketing materials, from dynamic media kits to informative client sheets and eye-catching promotional collateral.
- Launch integrated campaigns: Strategize, develop, and execute seamless marketing campaigns for our sales department, ensuring impactful reach across on-air, digital, and social media.
- Dominate social media: Oversee and manage all paid social media initiatives, amplifying both client campaigns and KEYC's own station promotions with precision and flair.
- Bridge news and sales: Lead, coordinate, and facilitate strategic sales initiatives that intersect directly with our news department and the beloved Kato Living segments, ensuring powerful cross-promotion.
- Curate Kato Living content: Organize, schedule, and manage all sponsored segments for Kato Living, working hand-in-hand with our hosts to bring engaging stories to life.
- Shape daily narratives: Collaborate with Kato Living hosts to identify and schedule non-sponsored segments, adding genuine value and interest to our programming.
- Drive digital news presence: Create dynamic news content across all platforms throughout the day, ensuring every piece is on-brand, engaging, and digitally optimized.
- Be our digital voice: Act as the driving force behind our daily and long-term digital projects, ensuring that special events and breaking news coverage are always multi-dimensional and immersive.

Qualifications/Requirements:

What You Bring

- Proven experience as an expert storyteller, capable of captivating audiences across diverse media.
- Strong command of marketing strategies, with a knack for developing innovative and effective campaigns.
- Exceptional editing and writing skills, allowing you to craft clear, concise, and compelling messages.
- Proficiency in graphic design, with the ability to create visually stunning and on-brand assets.
- A digital-first mindset, comfortable operating across web, social, and streaming platforms.
- An innate ability to connect with people and build authentic relationships, both internally and within the community.
- Organizational superpowers: You can juggle multiple projects, deadlines, and priorities with grace and precision.
- Proactive and collaborative spirit: You jump in, take initiative, and thrive in a team environment.
- Flexibility and adaptability: The media landscape moves fast, and you're ready to move faster.

Why You'll Love It Here

- Real community impact: You're not just marketing—you're shaping how our community connects, consumes news, and experiences local life.
- Unleash your creativity: This role is a playground for innovative thinkers who want to push boundaries and experiment with new digital strategies.
- Dynamic team environment: Work alongside passionate professionals in a collaborative space where your ideas are valued and your growth is encouraged.
- Multi-platform mastery: Gain unparalleled experience driving content and campaigns across every conceivable digital and broadcast platform.
- Growth opportunities: Gray Media invests in its talent, offering paths for professional development and career advancement.
- Competitive compensation: We offer a salary of $40-50 per year (DOE), reflecting your valuable experience and versatility.
- Ready to make your mark as a digital marketing maestro and community connector? Apply now and let's build something incredible together!

If you feel you’re qualified and want to work with a great group of people, go to https://gray.tv/careers#currentopenings, you may type in the job title, station call letters, or click on "apply now", upload your resume, cover letter, and references

(Current employees who are interested in this position can apply through the Gray-TV UltiPro self-service portal)

KEYC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.