Marketing Coordinator (Open until filled)

MARKETING COORDINATOR

The City of Columbia’s Tourism & Marketing Department is seeking a Marketing Coordinator to assist in all aspects of daily marketing execution. This individual will work with the marketing team to inspire travel to Columbia by increasing brand awareness through digital, print, and social media marketing and advertising Visit Columbia at the regional, national, and international levels. This individual will maintain and monitor the websites and assist the marketing team in creating compelling branded content, a content calendar, press releases and press events, digital marketing campaigns, and social media across multiple platforms and channels. This individual will also work with the marketing team on City of Columbia marketing and branding efforts.

RESPONSIBILITIES:

• Work as an integral part of the marketing team on the implementation of branding, social, and event marketing campaigns across multiple platforms and channels.
• Perform regular website maintenance activities, such as data entry, partner/attraction/event listings, home and landing pages, seasonal/holiday pages, and microsites.
• Work as an integral part of the marketing team to brainstorm, create, design, and execute content and campaigns for website, digital, and social media platforms using photography, videography, graphics, and creative writing.
• Generate website traffic reports using Google analytics.
• Report KPI measurements for website performance.
• Prepare and distribute press releases; promotional social media posts, blogs, and fact sheets.
• Organize press events & public events and coordinate interview requests.
• Stay informed of travel industry trends and digital practices among industry colleagues & vendors, DMOs, content creators, and influencers.
• Work as an integral part of the marketing team on the Visit Columbia brand look and feel and how it positively conveys consistent brand messaging throughout all marketing and advertising content.
• Work as an integral part of the marketing team on the City of Columbia brand look and feel and how it positively conveys consistent brand messaging throughout all marketing and advertising content.
• Perform various other duties as assigned.

QUALIFICATIONS:

• Experience in developing marketing campaigns
• Knowledge and experience in website management and social media platforms including Facebook, Twitter, Instagram, YouTube and TikTok
• Familiarity with Content Management Systems, Data Management Systems and social media scheduling platforms, specifically Simpleview and CivicPlus is a plus
• Experience in all facets of Public Relations, writing press releases & organizing press conferences
• Proficiency in Microsoft Office
• Video production and/or graphic design skills a plus
• Possess exceptional communication skills, written, verbal and interpersonal
• Possess strong time-management and organizational skills
• Possess a positive attitude and strong work ethic in the performance of all job responsibilities
• Ability to be prompt and dependable and to manage multiple tasks
• Ability to work flexible hours including weekends, evenings, and holidays as required
• Ability to work in a fast-paced environment
• Ability to be a team player and thrive in a collaborative, creative environment
• Bachelor's degree preferred

The City of Columbia is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, age, disability, gender identity, marital or veteran status, or any other protected class.