Marketing Data Analyst

Primary Office Location:

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Position Title: Marketing Data Analyst

Business Unit: Marketing

Reports to: Director of Marketing Analytics

Position Overview:

Working with Marketing teammates, line of business leadership, and third party vendors, ensure FNB is effectively and efficiently using data to drive acquisition, growth and retention activities. Incumbent is responsible for utilizing prospect and customer data to support business sales initiatives, including providing leads to the frontline through CRM and supporting targeted marketing campaigns. This position is responsible for refining and maintaining a scalable, sustainable approach to sales lead generation for the Bank.

Primary Responsibilities:

Manages all prospect, client and partner data used in marketing/sales programs.

Prepares data for marketing campaigns and client communications.

Mines marketing and sales data for key insights.

Prepares, scrubs and imports new data from various data sources.

Improves data quality through data analysis, standards definition and data management best practices.

Compiles and reports results of marketing campaigns.

Provides strategic insight, roadmap and enhancement recommendations related to data management to marketing and business leadership team.

Performs other related duties and projects as assigned.

All employees have the responsibility and the accountability to serve as risk managers for their businesses by understanding, reporting, responding to, managing and monitoring the risk they encounter daily as required by F.N.B. Corporation’s risk management program. F.N.B. Corporation is committed to achieving superior levels of compliance by adhering to regulatory laws and guidelines.  Compliance with regulatory laws and company procedures is a required component of all position descriptions.

Minimum Level of Education Required to Perform the Primary Responsibilities of this Position:

BA or BS

Minimum # of Years of Job Related Experience Required to Perform the Primary Responsibilities of this Position:

1

Skills Required to Perform the Primary Responsibilities of this Position:

Excellent communication skills, both written and verbal

Excellent organizational, analytical and interpersonal skills

Ability to use a personal computer and job-related software

Experience in financial services or a related field preferred

Strong knowledge of marketing databases and database-related tools and software

Licensures/Certifications Required to Perform the Primary Responsibilities of this Position:

N/A

Physical Requirements or Work Conditions Beyond Traditional Office Work:

N/A

Equal Employment Opportunity (EEO):

It is the policy of F.N.B. Corporation (FNB) and its affiliates not to discriminate against any employee or applicant for employment because of age, race, color, religion, sex, national origin, disability, veteran status or any other category protected by law. It is also the policy of FNB and its affiliates to employ and advance in employment all persons regardless of their status as individuals with disabilities or veterans, and to base all employment decisions only on valid job requirements. FNB provides all applicants and employees a discrimination and harassment free workplace.

FNB will not provide sponsorship for employment-based visas for this position; only candidates who are legally authorized to work in the U.S. will be considered.