Marketing Database Coordinator

Assist the Marketing Specialist in the administration of the marketing database processes to ensure the execution and delivery of direct marketing campaigns and initiatives. Coordinate marketing tactics to consistently meet expectations set forth in the strategic marketing plans and meet overall growth, sales, and profitability objectives

GENERAL ACCOUNTABILITIES (The following statements are intended as general illustrations of the work in this job class and are not all-inclusive for specific positions.)

1. Draft and create offers in guest systems and ensure accuracy.
2. Assist the Marketing Specialist in monitoring marketing activities, utilization, market saturation, event/promotion success, and ROI of all promotions, offers, events, and media to forecast future performance, adjusting plans to secure desired results as needed
3. Ensure integrity, efficiency, and effectiveness of promotions and events.
4. Assist the Marketing Specialist in efforts, both qualitative and quantitative, to analyze results to create and/or adjust programs to effectively drive marketing success.
5. Coordinate with the marketing team to engage guests with Casino promotions and events.
6. Assist the Marketing Specialist in monitoring player development, comp, and retention programs.
7. Engage in projects set by marketing management (data cleansing, queries, etc.)
8. Maintain a proficient understanding of the Casino Management System (CMS) and relational database report writing software to access contact information and carded play history for segmentation purposes.
9. Extract and analyze carded guest information and play history utilizing relational database report writing software.
10. Ensure the integrity of the CMS database for accuracy and protection of proprietary guest and gaming data.
11. Demonstrate positive communication, interpersonal, and leadership skills with guests, (internal and external) at all times.
12. Review and proof deliverables to ensure the accuracy of the piece to the corresponding matrix and that the message to the guest is clear and concise. 

GENERAL CONDITIONS

Must have the ability to:

• Move around all work areas effectively and efficiently
• Apply common-sense understanding to carry out instructions furnished in written, oral, or graphic form.  Read, write, and speak English fluently.

• Work on and successfully complete various projects simultaneously.

• Deal with problems involving several concrete variables
• Work periodically under conditions of extreme urgency (creating higher levels of job stress)
• Work varied shifts when needed that may include nights, weekends, and holidays.

JOB QUALIFICATIONS

• Two (2) years of casino marketing database experience including direct mail, text, mobile and social.  Related database experience may be considered.
• College degree in statistics, marketing, or related field.  Equivalent, proven work experience may be considered in lieu of degree requirements.
• Strong organizational and interpersonal skills and a working knowledge of marketing principles that can be applied to various special projects and player development events.
• Proven ability to work in a fast-paced environment, handling various tasks and duties simultaneously.
• Proficient in MS office suite and demonstrate strong Excel skills. Working knowledge of SQL-preferred, relational database software.
• Excellent verbal and written communication skills and ability to work in a team environment.

Obtain and maintain a valid gaming license.