Marketing Database Specialist

WHAT'S IN IT FOR YOU

• Competitive salary of $32.00/hr. with discretionary performance bonuses 2x a year!


• Complimentary meals and covered team member parking. 


• Fully paid medical, prescription drug, dental and vision coverage for you and competitive premiums for your dependents.


• Employer-paid life insurance, long-term disability, and accidental death and dismemberment coverage. Flexible Spending Account options for health care expenses.


• Company-paid gaming licenses 


• Variety of additional voluntary benefits and retirement plans.

WHAT YOU’LL DO

• Exemplifies Muckleshoot Casino Resort’s values and set a great example by always demonstrating excellent guest service and professionalism.


• Utilize the Preferred Players Club database and CMP to maximize and track promotions.


• Set up offers in applicable system software ensuring accurate content and timely delivery within budget.


• Create and manage direct mail production schedule and calendar.


• Create and maintain automated processes in player tracking system (i.e., CMP) for pulling mailing lists, creation of tag codes, monitoring/auditing and creation of prize codes.


• Build and maintain casino marketing dashboards and reports to evaluate the effectiveness of key attraction and retention programs.


• Proactively monitor and approve tag and prize codes are compliant with promotion rules, and levels.


• Consistently review player tracking system to identify player point roll off, missing/adjusting Free Play, merged and purged account verification, and verification of various other promotional activity and voids.


• Perform analysis on casino marketing programs and give recommendations on possible changes.


• Maintain accurate ban and applicable adjustments.


• Responsible for tracking expenses related to direct mail programs.


• Aid appropriate staff with the Player Tracking System; including but not limited to Direct Mail redemptions, tracked casino play and other club awards.


• Keep current on all available training and/or updates available for SDS and or CMP System(s).


• Create reports and documents for use of the Marketing department for analytical and promotional purposes.


• Coordinate Direct Mail strategic efforts with Strategic Agency and Consultants 


• Ensure the accuracy of all direct mail and promotional materials and rules.


• Field guest and team member inquiries related to direct marketing initiatives.


• Maintain data integrity of databases.


• Maintain promotional files and historical information.


• Promote positive guest relations in person, by phone and via correspondence, invitations, and direct mailings.


• Creates, maintains, and facilitates a positive and safe work environment; promotes positive team member relations and reports issues to the appropriate personnel.


• Perform other duties as assigned.

 WHAT YOU’LL BRING

•  AA/AS or BS/BA Degree in Marketing or related field preferred.


• Five (5) years casino marketing database experience including player tracking, direct mail/marketing and analytics required.