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Marketing Director

Job Description - Marketing Director


A well\-established professional services organization is seeking a strategic Director of Marketing to lead brand strategy, messaging, communications, and overall marketing execution for both the organization and a portfolio of client partners.

This is a senior leadership role responsible for driving measurable marketing performance, ensuring brand consistency, leading a creative team, and serving as the marketing lead on select client engagements.






Requirements


Strategic Leadership



  • Own overall marketing strategy, positioning, and brand alignment


  • Ensure initiatives align with organizational goals, budgets, and contractual scopes


  • Establish KPIs and evaluate ROI across campaigns


Team Leadership



  • Lead and manage a marketing and creative services team


  • Oversee execution of campaigns and deliverables to meet client expectations


  • Ensure marketing services align with client agreements


Marketing Planning & Execution



  • Develop comprehensive marketing plans, budgets, and reporting frameworks


  • Research markets and competitive landscapes


  • Oversee digital campaigns, email marketing, advertising placements, and promotional efforts


  • Monitor performance and adjust strategy as needed


Content & Communications



  • Guide development of promotional materials and themed initiatives


  • Oversee branding and creative direction


  • Write, edit, and proof marketing communications


Digital & Social Strategy



  • Oversee social media platforms and content calendars


  • Coordinate website content strategy and updates


  • Monitor engagement and performance analytics


Client & Board Engagement



  • Serve as liaison to committees and boards


  • Present marketing reports and strategic recommendations


  • Support member communications and related engagement efforts


Business Development Support



  • Contribute marketing strategy and positioning support for new business proposals


Qualifications



  • Bachelor’s degree required


  • 5+ years of progressive marketing leadership experience


  • Experience operating at a senior level with executives and boards


  • Proven ability to develop strategy, manage budgets, and analyze performance metrics


  • Strong team leadership skills


  • Experience managing social media, websites, and email marketing platforms


  • Association or nonprofit experience preferred


  • Excellent writing and communication skills


  • Proficiency with modern project management tools








Benefits



Benefits provided upon request. 




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