Marketing Director

Chick-fil-A Corinth Restaurant Marketing Director 

30 hours marketing, 10 hours operational

• Work with the director team to create a yearly marketing plan for the restaurant. 
• Calendar of Events, National Campaigns, and Local Promotions for the year
• Lead execution of POP updates with nationwide campaigns
• Plan and execute local marketing activation of national brand tentpoles (Sunshine Days, Summer of Cows, and Season of Sharing)
• Create a plan for Yearly Operator Sales Contests and execute with team
• Steward the Marketing Budget with the operator as we execute events and grow the brand
• Plan and execute in-restaurant events and activities with the goals of sales growth and emotional connections
• Manage and utilize Customer Engagement Platform to engage guests on our mobile platforms (SPOTLIGHT)
• Promotional emails
• Promotional Bonus Points for Mobile Orders
• Treats for Loyal Guests
• Community Care Event follow-up
• Lead the Social Media Team
• Create engaging content and grow followership. (Create goals for engagement and followership numbers)
• Align social media content with Marketing objectives and strategies
• Lead with real food by planning and executing sampling for new or promotional products
• Engage and learn from Chick-fil-A Marketing Directors community through monthly marketing calls, newsletters, and social media
• Assist with Catering as needed
• Answer phones with positivity and professionalism
• Manage Cow Mascot costume, personnel, and handlers and plan for cow appearances in the restaurant and community
• Assist Community Engagement Director 
• Events and activities beyond the restaurant
• Donations or Fundraisers
• Community Partnerships
• Create and execute a Catering Growth Strategy and engage new catering guests within a 30-minute delivery radius
• Manage stock of Digital Offer Cards
• Follow Operator’s Plan for celebrating team birthdays and anniversaries
• Champion Customer Engagement Plan among team
• Ensure the inside and outside of restaurant is decorated and themed appropriately throughout the year
• Create Promotional Graphics for print and social media within brand Visual Identity Standard
• Promote and Galvanize the Team around team events (Friendsgiving, Christmas party)
• Work as part of the director team to achieve restaurant goals

Requirements: 

• Proven experience developing and executing successful marketing strategies
• Graphic Design Skills (Canva, Illustrator)
• Strong project-management and organizational skills
• Social Media Experience and Expertise
• Team-Management skills 
• Strong understanding of brand management, digital marketing, and content strategy
• Excellent communication and presentation skills
• Creative and innovative mindset
• Training for In-Restaurant Operations (front of house, catering)

Work schedule

• Day shift
• Weekend availability

Supplemental pay

• Bonus pay

Benefits

• Health insurance
• Flexible schedule
• Paid time off
• Dental insurance
• Vision insurance
• Life insurance
• Employee discount
• Paid training
• Mileage reimbursement
• 401(k) matching