Marketing Director

Position: Marketing Director - Established Furniture Manufacturer and Importer

Overview:
As the Marketing Director for our established furniture manufacturing and importing company, you will lead the development and execution of robust marketing strategies to enhance brand visibility, drive sales, and maintain our position as a leader in the industry. Your role will involve overseeing a team, collaborating cross-functionally, and leveraging market insights to spearhead impactful marketing initiatives.

Key Responsibilities:

Strategic Planning : Develop and execute comprehensive marketing strategies aligned with the company's objectives, focusing on enhancing market presence, expanding customer base, and optimizing product visibility.

Brand Management & Positioning : Ensure consistent brand messaging, integrity, and differentiation in a highly competitive furniture market, maintaining and evolving our brand identity.

Product Promotion & Campaigns : Lead the creation and implementation of marketing campaigns for new product launches, seasonal promotions, and special events, employing diverse channels such as digital, print, trade shows, and partnerships.

Market Analysis & Insights : Conduct in-depth market research, analyze consumer behavior, and stay updated on furniture industry trends to identify opportunities and maintain a competitive edge.

Team Leadership & Collaboration : Manage and mentor a team of marketing professionals, fostering collaboration and guiding their efforts towards achieving marketing goals and initiatives.

Partnerships & Vendor Relations : Identify and cultivate strategic partnerships with vendors, suppliers, and industry stakeholders to enhance product offerings and market reach.

Budget Oversight & Performance Analysis : Manage the marketing budget effectively, ensuring optimal allocation of resources, and conduct regular analysis of marketing initiatives for ROI.

Cross-functional Coordination : Collaborate closely with sales, design, production, and other departments to align marketing strategies with overall business objectives and ensure a unified brand experience.

Digital Marketing & E-commerce Optimization : Drive the digital presence of the brand, optimizing e-commerce platforms, website content, SEO, social media, and digital advertising to maximize online sales and engagement.

Reporting & Evaluation : Monitor key performance metrics, generate comprehensive reports, and provide insights to senior management for informed decision-making and strategy refinement.

Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field (Master’s degree preferred).

3-5 years of progressive experience in senior marketing roles within the furniture manufacturing or related consumer goods industry.

Strong leadership abilities with a proven track record of managing high-performing teams.

Strategic thinking, analytical mindset, and problem-solving skills.

Deep understanding of marketing principles, market research methodologies, and consumer behavior.

Proficiency in digital marketing tools, e-commerce platforms, and analytics software.

Excellent communication, negotiation, and presentation skills.

Joining our team as the Marketing Director offers an exciting opportunity to drive the continued success and growth of our established furniture manufacturing and importing business while contributing to our brand's legacy and market leadership.

Job Type: Full-time

Pay: $97,500.00 - $117,500.00 per year

Benefits:

Dental insurance

Health insurance

Paid time off

Relocation assistance

Vision insurance

Schedule:

8 hour shift

Monday to Friday

Work Location: In person

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