Marketing Director

Marketing Director

TYPE | Full Time, Direct Hire
LOCATION | Hybrid, Longview, TX and Galveston, TX
REPORTING TO | Vice President of Business Development
BENEFITS | Paid Benefits, PTO, 401K

The Marketing Director functions include branding and community outreach to maintain the reputation throughout the community and growing patient volume. The Marketing Director will enhance the overall perspective of the brand through internal and external marketing events. The Marketing Director will plan and lead marketing campaigns and execute all marketing duties, including both interior and exterior marketing of the facility. The Marketing Director will manage the marketing department team and ensure all marketing duties and expectations are fulfilled.

RESPONSIBILITIES

Creating and maintaining a patient centered focus by engaging in a positive working relationship with all community members, not limited to physicians, educators, and emergency responders
Adhering to Company values and exhibiting sensitivity to Company ethics and compliance principals in daily activities
Prioritizing outreach events and meetings to establish and maintain presence in the community
Identifying, organizing, and executing local events and marketing, both internally and externally of the facility
Seeking and building relationships to funnel patients to the facility
Partnering with local schools and sports teams
Engaging in local fundraising events
Networking throughout the community in various groups including the local Chamber
Assisting with social media marketing to include organization and execution of internal events and initiatives
Preparing for and participating at local events; ordering marketing items and gifts, identifying participant need and scheduling volunteers, and performing setup/tear‐down at events
Training all staff related to the preparation and execution of all marketing and/or event – this is not a task that may be delegated to any other staff, including the Marketing Assistant
Maintaining inventory of all patient and marketing gifts; ordering gifts and replenishment as needed
Leading the marketing team and setting schedule for department to ensure all marketing tasks are completed; Marketing Director will be responsible for all duties that the assistant is unable to fulfill
Working alongside the marketing team to observe, train, and coach the staff as needed to ensure that are delegated duties are fulfilled completely
Utilizing all resources in the most efficient way, including but not limited to: time/scheduling, supply/gift ordering, and staff involvement

REQUIREMENTS

Marketing Director accepts the position and responsibilities as primary job and does not engage in any activity, business, or employment, either during or after working hours, that would conflict with Client's interests or diminish the ability of the Marketing Director to render to the company the full, loyal, and undivided service which is contemplated in his or her employment by our Client; prior to accepting additional employment, paid monetarily or in exchange of services, must have prior approval by the VP of Business Development
Marketing experience in the local community
Membership with local chambers and business to business networks
Critical thinking skills; ability to work autonomously and make efficient use of time and resources
Integrity and responsibility; will have access to company credit card and petty cash, and the company vehicle
Current driver’s license with no restrictions
Flexibility to meet scheduling demands of department

EDUCATION/EXPERIENCE
High School Graduate/Equivalent; degree preferred
Previous Direct marketing experience

PHYSICAL DEMANDS
Requires full range of body motion
Eye-hand coordination
Standing and walking for extensive period of time
Pushing and pulling
Climbing (ascending and descending)
Bending/ Stooping
Using arm, leg, and back muscles for extended periods
Occasionally lifts and carries items weighing greater than 50 pounds
Requires corrected vision and hearing to within normal range
Requires working under stressful conditions
Working irregular hours

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