Marketing Director

Position Overview:Our client is seeking a dynamic and versatile Marketing Director with a unique blend of content development prowess and technical SEO expertise. The ideal candidate will drive content creation initiatives, including blogs, LinkedIn posts, and newsletters, while also spearheading SEO, CRO, and innovative growth hacking strategies. This role will be instrumental in expanding our market presence and reinforcing its commitment to accessibility in education.

About:Our client is an AI-driven business specializing in providing innovative solutions in the education space.

Key Responsibilities:Develop compelling content for various platforms, ensuring high-quality and engaging messaging.Implement SEO and CRO techniques to optimize digital assets and drive organic growth.Generate creative growth hacking ideas to increase brand visibility and user engagement.Collaborate closely with the executive team to execute marketing strategies aligned with business objectives.Lead email marketing campaigns and PR initiatives to enhance brand awareness and reputation.Work closely with the EA and CEO to maintain alignment with company goals and values.

Requirements:Exceptional writing skills with a proven track record of content creation across various channels.Strong technical background in SEO, CRO, and growth hacking techniques.Experience working hands-on in a startup environment, preferably in a marketing leadership role.Familiarity with university or hospitality industries is a plus, particularly with a focus on accessibility.Ability to thrive in a collaborative, hands-on environment and build strong relationships with the team.

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